Wednesday, September 19th, 2012
Singapore, Sept 18, 2012 - (ACN Newswire) - The winners of the Spikes Asia 2012 Awards have been announced tonight at the hotly anticipated Awards Ceremony which took place at the Grand Theatre, Marina Bay Sands in Singapore.

Ten juries have been working in Singapore to choose 397 deserving winners from an initial 4,860 entries. The 2012 awards have been given as follows:

I. Branded Content & Entertainment *New* - 17 winners: 1 Grand Prix, 1 Gold, 9 Silver, 6 Bronze
- Grand Prix: Host Sydney, Australia, Air New Zealand, 'The Kiwi Sceptics'

II. Creative Effectiveness *New* - 4 winners: 1 Grand Prix
- Grand Prix: Clemenger BBDO Melbourne, Australia, Nab, 'Break Up'

III. Design - 28 winners: 1 Grand Prix, 4 Gold, 8 Silver, 15 Bronze
- Grand Prix: Iyamadesign Tokyo, Japan, Kamoi Kakoshi, Mt Ex Taipei

IV. Digital - 29 winners: 1 Grand Prix, 4 Gold, 12 Silver, 12 Bronze
- Grand Prix: Dentsu Tokyo, Japan, Honda Motor, 'Connecting Lifelines'

V. Direct - 28 winners: 1 Grand Prix, 6 Gold, 11 Silver, 10 Bronze
- Grand Prix: JWT Melbourne, Australia, Melbourne Writers Festival, 'Wi-Fiction'

VI. Film - 43 winners: 1 Grand Prix, 10 Gold, 18 Silver, 14 Bronze
- Grand Prix: Cheil Worldwide Seoul, South Korea, Samsung Electronics, 'What Does Your Mind See'

VII. Film Craft - 23 winners: No Grand Prix, 3 Gold, 7 Silver, 13 Bronze

VIII. Integrated - 8 winners: No Grand Prix, 2 Gold, 2 Silver, 4 Bronze

IX. Media - 41 winners: 1 Grand Prix, 6 Gold, 14 Silver, 20 Bronze
- Grand Prix: Mindshare Mumbai, India, Hindustan Unilever, 'Where What You Grow Is What You Eat'

X. Mobile - 13 winners: 1 Grand Prix, 1 Gold, 4 Silver, 7 Bronze
- Grand Prix: Party Tokyo / Dentsu Tokyo, Japan, Sony, 'Make TV'

XI. Outdoor - 50 winners: 1 Grand Prix, 10 Gold, 14 Silver, 25 Bronze
- Grand Prix: Ogilvy Shanghai, China, Coca-Cola Company, '#Cokehands'

XII. PR - 17 winners: No Grand Prix, 2 Gold, 6 Silver, 9 Bronze

XIII. Print - 24 winners: 1 Grand Prix, 4 Gold, 6 Silver, 13 Bronze
- Grand Prix: DDB Sydney, Australia, Volkswagen, 'Bikers-Police'

XIV. Print & Poster Craft - 18 winners: 1 Grand Prix, 2 Gold, 6 Silver, 9 Bronze
- Grand Prix: Ogilvy Shanghai, China, Coca-Cola Company, '#Cokehands'

XV. Promo & Activation - 37 winners: 1 Grand Prix, 10 Gold, 14 Silver, 12 Bronze
- Grand Prix: 303Lowe Sydney, Australia, Ikea, 'Ikea Catalogue'

XVI. Radio - 17 winners: 1 Grand Prix, 3 Gold, 5 Silver, 8 Bronze
- Grand Prix: JWT Singapore, Singapore, Unilever Singapore, 'Radio Prank'

BBDO was presented with the Network of the Year trophy with DDB coming second followed by Leo Burnett in third.

DDB, Sydney was honoured with the Agency of the Year. Runners up were Dentsu, Tokyo coming in second place and BBDO Guerrero, Makati City in third.

The Independent Agency of the Year was awarded to PARTY, Tokyo with Taproot, Mumbai in second and The Monkeys, Sydney in third.

The inaugural Spikes Palm award, given to the best Production Company, was taken by Exit Films, Melbourne. Revolver, Sydney came in second and Finch, Sydney third.

The Media Agency of the Year trophy was awarded to Mindshare, Mumbai with Cheil Worldwide, Seoul taking second place and in third, Whybin\TBWA Group, Sydney.

During the Awards, the prestigious Advertiser of the Year accolade was presented to P&G Asia in honour of their commitment to engage their consumers by not only embracing but also expecting creativity in their product communications around Asia. Freddy Bharucha, Chief Marketing Officer of P&G Asia was on stage to collect the award.

Also announced at the Awards were the winners of the Young Creative Spikes Competitions. India took the gold medal in the Young Spikes Media Competition whilst the team from Hong Kong took gold in the Young Spikes Integrated Competition. The new Agency Shoot Out Competition saw The Philippines going home with gold. After the awards, delegates celebrated into the night at the official Spikes Asia After Party which took place at the Avalon nightclub, Marina Bay Sands in Singapore. From tomorrow, 19 September, full details of all the winners will be available to view on the website

1,800 delegates from 27 countries have enjoyed three days of inspiring content, have viewed great work, and participated in fun networking events.

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising, takes plaace at Suntec City, Singapore, 16-18 September 2012. Building on 25 years of the illustrious Spikes Awards, the Spikes Asia Advertising Festival is the result of a collaboration between the International Festival of Creativity, organisers of Cannes Lions, Dubai Lynx and Eurobest, and Haymarket, publishers of Campaign Asia Pacific. The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.

Spikes Asia, attended by over 1,700 delegates in 2011, offers a challenging programme of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show. The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Sales Promotion, Media, Print Craft, Film Craft, Design, Mobile and PR. For more infomation, please visit

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Amanda Benfell
PR & Press Manager
Spikes Asia Festival of Creativity
[email protected]
Tel: +44 20 7728 4040

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Amanda Benfell

P: +44 20 7728 4040


Media, Advertising


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