Wednesday, December 21st, 2016

Complexica Pty Ltd, a leading provider of Artificial Intelligence software, announced today that it has signed a contract with Boehringer Ingelheim for the deployment of its What-if Simulator, powered by Larry, the Digital Analyst®.

Boehringer Ingelheim is one of the world's top 20 leading pharmaceutical companies. Headquartered in Ingelheim, Germany for over 130 years the family-owned company has been committed to researching, developing, manufacturing, and marketing new medicines  of high therapeutic value for human and veterinary medicine. In Australia, Boehringer Ingelheim operates in the key business areas of Prescription Medicine and Animal Health. For more information about Boehringer Ingelheim, please visit:  

Larry joins Boehringer Ingelheim’s workforce as a Digital Analyst, tasked with analysing large internal and external datasets to answer complex what-if questions. In particular, Larry will help Boehringer Ingelheim to:

  • Answer complex what-if questions that contain many variables and “moving parts” that impact one another in a probabilistic manner
  • Investigate a variety of assumptions and hypothesis that are difficult to test in the real-world
  • Compare the outcome of various what-if scenarios and analyse the key drivers behind the differences
  • Understand the deterministic and non-deterministic factors present in the operations of the business

“Like most innovative multi-national companies, Boehringer Ingelheim operates in a dynamic environment that has many moving parts,” said Jon Simpson, Head of Sales for Boehringer Ingelheim Australia and New Zealand. “Conducting timely and accurate data analysis is often a challenging and time-consuming endeavour, which requires significant human expertise. Complexica’s What-if Simulator, powered by Larry, the Digital Analyst, is ideally suited for the analytical challenges within our business and operating environment.”


Contact Profile


Complexica is a leading provider of Artificial Intelligence software for optimising sales & marketing activities, ranging from promotional planning, pricing, and product mix optimisation, through to sales force automation, CRM, and multi-channel quoting and order processing. The company was founded upon the cutting-edge research of several world-renowned computer scientists, and possesses significant expertise in the areas of data mining, analytics, expert systems, optimisation, and cognitive computing. Our software applications are cloud-based and powered by our proprietary computational engine  – Larry, the Digital Analyst®  – which is based on a variety of smart and adaptive algorithms. For more information about Complexica, please visit:

Matthew Michalewicz
M: 0422813898


Artificial Intelligence, big data, simulation, what-if analysis, automated analytics




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