Friday, September 7th, 2012
One of the clearest signs of the effectiveness of the National Broadband Network (NBN) is the increased ease of being able to locate a seat within the airport lounges. Until the introduction of NBN it was deemed to be a sign of efficiency if a business executive worked from an airport lounge – no longer the case. The tools of the trade pre NBN consisted of a laptop, mobile internet device and a phone. The smart NBN business executive is now using the lounges for recreational travel and the electronic equipment is disappearing due to the efficiencies of NBN.

Workforce BluePrint, owned and managed by Wendy Perry is at the forefront of the NBN and provides workforce development and planning for local, national and international business clients. 

Wendy Perry says, “we have a small core team in Adelaide but our clients are spread all over the country. I used to spend the bulk of my week travelling out to clients to host workshops or coaching and mentoring sessions. Travel has been reduced considerably as our clients have embraced technology and through technology we have been able to build and maintain relationships although there are still occasions where face to face meetings are necessary. The business has been transformed by access to the NBN”.

It is not unexpected that Workforce BluePrint is at the forefront when it comes to innovation and leading change. Located in South Australia, Workforce BluePrint participated in the 2012 Digital Enterprise Program for Southern Adelaide facilitated by Baker Marketing and supported by the City of Onkaparinga. 

Wendy Perry explained “the combination of the 4 hour workshop and one-on-one mentoring has meant we are hearing about the latest social media channels, e-commerce tools and innovative approaches as well as putting in into practice”. 

Since May 2012 when Workforce BluePrint gained access to the NBN the increase in internet traffic to the website has begun to bear fruit. The Workforce Blueprint business has changed for the better as highlighted in a recent (September 2012) NBN Co case study

Wendy Perry says, “since being NBN-enabled, we have achieved some really exciting results. In the first three months, we have seen a 25% jump in new visitors to the Workforce BluePrint website. I believe access to the NBN has opened up the potential to more effectively reach existing and potential customers online and support our face to face activities. Coupled with some business marketing intelligence, Workforce BluePrint now converts more customer inquiries, makes sales online via a shop and has increased traffic to all of our online channels”.

Contact Profile

Workforce BluePrint

Workforce BluePrint provides workforce development and planning, VET and contact centre consultancy, and small business support services in addition to projects completed for Commonwealth, State/Territory and local governments.

The company’s head office is located in Adelaide, South Australia, with clients within all Australian states and territories, and developing international connections.

Led by Wendy Perry, Workforce BluePrint has a commitment to sustainability and building NBN enabled capacity within the business and for their clients.

Wendy Perry
P: 0416 150 491


NBN, National Broadband Network, Workforce BluePrint, Wendy Perry, Digital Enterprise Program, innovation, e-commerce tools, South Australia, City of Onkaparinga



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