Thursday, September 6th, 2012
The street-wise scooter ad campaign is set to hit 422 bike spaces per-day for five days throughout the CBD and inner suburbs of Sydney, including Darlington, The Rocks, and Ultimo.

Branded mobelites (mobile scooter ads) will be located at free bike parking sites frequented by motorbike commuters, where InsureMyRide will give away custom key rings and a chance to win a new motorbike.

Some of the hotspots will include:

• Codrington St, Westside (Darlington) – South of Darlington Lane
• Bridge St, Southside (Sydney) – West of Phillip St
• Cumberland St, Eastside (Sydney) – Under Sydney Harbour
• Druitt St, Northside (Sydney) – West of Sussex St
• Harrington St, Eastside (Sydney) – North of Essex St
• Hickson Rd, Westside (Sydney) – Napoleon St
• Sussex St, Eastside (Sydney) – North of Erskine St
• Hickson Rd, Westside (The Rocks) – Opposite Park Hyatt
• Thomas St, Southside (Ultimo) – Jones and Harris St

“It’s very exciting to be hitting the streets with this campaign, especially at a time of the year when there are more riders on the road. It’s an opportunity for riders around the inner Sydney metropolitan area to learn about how much they can save by choosing comprehensive motorbike insurance with InsureMyRide, which can be for as little as $1* per day,” comments InsureMyRide spokesperson Mark Behr.

“There is also the opportunity for riders to be able to enter the Great Bike Giveaway for a chance to win a choice of a KTM 200 Duke Road Bike (RRP $5,499) packaged with PowerParts and PowerWear pack (total value of $9,995), or a KTM Free Ride 350 Dirt Bike (RRP $9,995). InsureMyRide will also throw in 12 months’ worth of registration, comprehensive insurance, and riding gear cover to protect themselves and their ride,” Behr said.

The campaign is set to launch in Sydney on 3rd September 2012 and runs for 5 days.

For more information please email: [email protected]


InsureMyRide is an authorised representative of Australian Alliance Insurance Company Limited ABN 11 006 471 709, the issuer of this product. Consider the Product Disclosure Statement available at before purchase. The “Great Bike Giveaway” competition is conducted by InsureMyRide Pty Ltd ABN 75 121 676 293. Level 11, 447 Collins Street, Melbourne, 3001. Competition entry commences on 02/07/12 and closes on 01/10/12. Permit No NSW LTPS/12/04788 ACT TP 12/02180 SA T12/1086 VIC 12/1389. For full competition terms and conditions, please visit

*53% of InsureMyRide customers paid $0.99 a day or less for their comprehensive motorcycle insurance. Premium based on all comprehensive policies in force on 24 February 2012, inclusive of taxes. Price based on a total minimum 12 month premium of $361.35 conditions and eligibility criteria may apply.

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InsureMyRide offers specialist online motorbike insurance, and when you insure online with IMR, you only pay for the insurance you need- not a call centre that you don't. So, whether you're into Road Bikes, Dirt Bikes or Scooters, we offer flexible insurance policies to meet your needs. InsureMyRide Pty Ltd is an authorised representative of Australian Alliance Insurance Company Ltd, the product issuer. Refer to the Product Disclosure Statement at or by calling 13 24 53.
Duncan Bone
P: 02 8121 0277


scooters, mobelites , insurance, advertising, InsureMyRide, motorcycles, sydney



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