Thursday, September 6th, 2012
A walk down any Australian high street exposes the lack of “pull tools” used by Australian businesses to increase sales opportunities from passing trade. Digital Recall, the Australian provider of the world’s first free digital signage software (, provides all businesses with the digital signage software to increase sales from passing trade at absolutely no cost.

Australian retail sales in July 2012 recorded the biggest drop in 21 months (Reuters). Michael Marcus, CEO of Digital Recall said “Despite the very difficult trading conditions, many businesses do not seem to be aware of the principle of “Picking the low-hanging fruit first”. People who regularly pass by a business’ location are an ideal opportunity to generate business. Using digital signage in the outside-facing window or wall of a business can be very effective in informing passersby, and giving them a reason to come in to buy, or at least to reinforce the businesses brand so that it remain top of mind”.

“When we started Digital Recall back in 2006, we wanted to give small businesses the opportunity to compete with larger ones using similar tools, but without having to come up with the huge dollars that digital signage cost. “Free” seemed like a good price. Since then, our customers have grown to include international brands as well as 1-man businesses, churches, schools, universities and governmental agencies. But it’s apparent, from wondering around shopping areas, that most businesses do not yet use this very effective tool. And they should! There’s dollars walking past the door, and unless there’s reason to come in, those dollars will be spent elsewhere” said Michael.

Digital Recall’s free digital signage software is used across the world. The free software can be used forever, and users use their own hardware and connectivity. An existing PC and monitor will often be suitable. The system can be used to schedule different content to be displayed at different times of the day.

The free digital signage software can be downloaded from

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Digital Recall

Digital Recall is located in Melbourne, Australia and is the provider of the world’s first free digital signage software which can be downloaded from
Michael Marcus
P: +61 (0) 415 359 929


digital signage, digital signage software, free digital signage software, digital recall, increase sales



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