Saturday, November 21st, 2009
On Christmas Day, privateer Christophe Barriere-Varju will once again represent Australia and depart to compete in the cruellest and most mediatised motor sport event in the world, the Dakar Rally.

As Australia’s Dakar expert, Christophe is scheduled to attend live television and radio interviews across the country to give fans and supporters an inside view of what it really means to prepare and compete in this famous event.

There is still a small window of opportunity for fans, supporters, partners and sponsors to become part and share the adventure with Barriere-Varju.

As a Partner / Sponsor:
1. Team naming rights: $55,000 (normally $75,000)
2. Premium sponsor: $12,000
3. Sponsor: $5,000

As an Enthusiast / Fan, you can donate 'kilometers' online at a cost of $13 per kilometer:
1. Donate 1km
2. Donate 5kms
3. Dakar Stage averaging 600kms -- your name will be mentioned on National Television and Websites as the 'Sponsor of the Stage' Your company / products will be promoted on a global basis, on Australian television
networks, Australian radio networks, as well as the SBS Dakar website ( and the Official Team Rally Australia website which already captures audiences from more than 580 cities across 70 countries -- and the Dakar has not started yet!

Deadline is 15 December 2009. For more information, please contact us on
+61 (0) 403 444 101 or visit

Contact Profile

Team Rally Australia

Team Rally Australia and Christophe Barriere-Varju are the face of the Dakar in Australia.

As a Dakar Ambassador, Barriere-Varju has spent relentless hours to encourage Australians in becoming part of an amazing adventure, the Dakar Rally, and is the expert host SBS Television, Fox Sports and Channel 10 call upon.

The Dakar is broadcast across 189 countries and attracts more than 300 million viewers every year.

Team Rally Australia has created a community based website ( so that fans and supporters can share their stories, photos, videos, blogs, and interact with Team Rally Australia in the lead up and during the event.

Become Part of the Adventure with by joining
Christophe Barriere-Varju
P: +61 (0) 403 444 101


I leave for the this year's Dakar Rally on Christmas Day. Please let me know if you need live updates, photographs or interviews before or during the race.



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