Saturday, August 18th, 2012
The annual Connect2Mums AusMumpreneur Awards will launch another super businesswoman into stardom this September.

AusMumpreneur Awards recognise the achievements of women (and men) who have managed to run a successful business and balance work with family life.

The awards acknowledge the achievements of Australia and New Zealand’s best and brightest entrepreneurs in the mumpreneur industry across a wide range of categories.

Anita Lincolne-Lomax has experienced great success since being named the winner of the major AusMumpreneur Award in 2011 with her business Babes in Arms.

Over the past year, Anita has been featured in national media including Sunrise, Cosmopolitan Baby and Jetstar Magazine. She has also gone on to be nominated – and win - a number of other business awards as her business has gained recognition and raised awareness of babywearing.

“It’s wonderful to have Babes in Arms recognised for our advocacy and work with baby slings and carriers. It’s been a whirlwind year for Babes in Arms since I was named the 2011 AusMumpreneur of the Year by the Connect2Mums community and I’m so thankful for the opportunities it’s provided,” Anita said.

Connect2Mums owners Peace Mitchell and Katy Garner said nominations were not only restricted to fans – business owners could nominate themselves.

The AusMumpreneur Conference and AusMumpreneur Awards are a reflection of Connect2Mums commitment to supporting mums.

“It’s really important that we recognise working mums. We celebrate the achievements of women like Anita who have managed to create incredibly successful businesses whilst raising a family,” Peace explained.

“We encourage business owners to celebrate their achievements and inspire other mums to go out there and follow their dreams.” Katy added.

The Connect2Mums Ausmumpreneur Awards 2012 could be your opportunity to raise the profile of your business and make a difference in your industry.

The major awards for businesses from Australia and New Zealand in 2012 are:

• AusMumpreneur of the Year
• Rising Star AusMumpreneur of the Year
• Emerging AusMumpreneur of the Year

Australian and New Zealand businesses run by mumpreneurs and dadpreneurs can also enter in the following categories:

• Product Innovation Award
• Retail Business of the Year
• Service Business of the Year

The People’s Choice Award categories, which are open for nominations from throughout Australia and New Zealand, include:

• Customer Service Award
• Favourite Blog Award
• Favourite Handmade Mumpreneur of the Year
• Favourite Boutique
• Favourite Product Award
• Favourite Eco Friendly Business Award

The winners from each category will be announced at a glamorous awards event held in Sydney on Saturday, 8 September, 2012.

Voting has commenced for the People's Choice categories. To vote or for more information about the 2012 AusMumpreneur Awards visit


Contact Profile


• Connect2mums is Australia’s leading online community for mumpreneurs.
• Connect2mums provides a safe and supportive environment for women in business to get together and share information, network and gain support.
• Connect2mums was launched in April 2009, and since this time has grown rapidly with more than 10,000 members now.
Johanna Baker-Dowdell
P: 0477000170


blogging, social media, mothers



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