Wednesday, August 22nd, 2012
Roy Morgan Research has been tracking digital media, like Facebook, for more than ten years. But as more technologies emerge and are adopted with ever increasing rapidity by the new Connected Consumer’ the time has come to connect all the dots. The Digital Universe is a new module available in Roy Morgan Single Source which connects the myriad of digital touchpoints, providing a 360 degree view of the new Digital Universe and how the exponentially expanding range of touchpoints is affecting Australians’ daily lives - their media consumption, shopping habits, socialisation and expectations.
The Digital Universe quantifies many of the trends everyone has been suspecting over the last few years - provides facts about the way the digital universe is affecting Australians’ behaviour – and explodes numerous myths that have been gaining currency.
Michele Levine, CEO, Roy Morgan Research launching The Digital Universe
As this ground-breaking multi-mode research uncovers consumers’ connections with new and emerging technology, savvy marketers will quickly realise that delivering a compelling, targeted message is no longer enough – you need to deliver your messages where and when your customers and prospects choose – and where and when they are most receptive.
Michele Levine, CEO, Roy Morgan Research says:
“The Digital Universe has created an unparalleled, seismic shift in the way Australian consumers are interrelating and behaving. With over $22 billion spent online last financial year, eBay is now Australia’s No. 1 shopping mall – with more shoppers in a typical 4 weeks than Westfield shopping centres nationally.
“As connected consumers increasingly choose to read their newspapers on their PCs, tablets and smartphones, total masthead readership of newspapers is now higher than it’s been in over a decade.
“These seismic shifts mean that a thorough understanding of The Digital Universe will be essential to the survival of every Australian business in the next decade.
“Roy Morgan’s Digital Universe is the definitive resource that provides a complete picture and valuable, in-depth insights into the lives of Australia’s Connected Consumers.”
For more information please contact:
Michele Levine, CEO
Roy Morgan Research
Direct: +613 9224 5215 Office: +612 9629 6888
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Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332


ecommerce, online, internet, web, activities



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