Friday, August 3rd, 2012
For immediate release: Thursday 2nd August 2012

SABA’s Spring 2012 campaign exemplifies the apex of modern fashion. Photographed on a rooftop to optimise natural daylight; capturing hints of blue sky and city landscape, the campaign represents essences of the brands aesthetic - cool, pure and raw. It’s a confident approach to fashion that's reflected in SABA's strong collection of refined cut, contemporary silhouettes and modern separates, enhanced by bold hues, luxurious fabrics and unique prints.

Preview SABA’s Spring 2012 brand film at,

With its immaculate tailoring and simple yet timeless sophistication, SABA’s Spring 2012 collection features easy-to-wear architectural statement pieces, stunning suiting and relaxed sport luxe styles.

“SABA’s spring collection is confident, urban and luxurious with the key signature theme being black and white and minimalism.” says SABA’s Designer, “The collection offers fashion solutions for every woman and man with contemporary taste and a desire for quality.”

Being a pioneer of modern simplicity, the brand's ideology is giving people a complete SABA experience. This season, the designs are engaging and rejuvenated. Women maintain stylish with clean cut silhouettes that boast flattering sophistication. Unique prints and patterns make up a harmonious fabric story, while men enjoy sharply tailored suits and slim-fit stretch shirts styled with grenadine textured ties and refined Opera House cuffs.

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An iconic Australian fashion label, SABA has been dressing Australian men and women with contemporary elegance and sophistication since 1965. From its beginnings as The Joseph SABA Shirt Shop in Melbourne's Flinders Lane, this leading label is renowned for its impeccable tailoring, timeless style and everyday simplicity.

Lynda Willoughby
P: 02 8306 3898


spring fashion, spring carnival



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