Friday, July 27th, 2012
According to the latest Roy Morgan Leading Indicators Report for June 2012, an estimated 2,271,000 Australians (excluding fleet government & rental buyers) are intending to buy a new car in the next 4 years. This is down on the May result of 2,304,000 and remains well above the long-term average1 of 2,079,000. These results came from the Roy Morgan Single Source survey of over 50,000 interviews annually.
In the shorter term, an estimated 668,000 Australians intend to buy a new car in the next 12 months a decline of 53,000 vehicles since the May 2012 figure of 721,000 and remains well above the short-term average2 of 616,000.

New Car Buying Intention

Source: Roy Morgan Single Source (Australia): April 2002 – June 2012, n=574,636 (average quarterly sample n = 13,677). 1Long Term Average = Four year new car buying intention, April 2002 – June 2012. 2Short Term Average = One year new car buying intention, April 2002 – June 2012.

Norman Morris, Industry Communications Director, Roy Morgan Research, says:
“Both long and short term new car buying intentions were down in June, in line with both the Roy Morgan Consumer & Business confidence ratings, with both measures potentially impacted by Julia Gillard’s carbon tax announcement.

“However, despite this marginal decline in confidence and car buying intentions, more Australian’s purchased a new car in June than ever before and 2012 remains on track for a record result.

“At a brand level, Hyundai and Nissan both performed well in June, with each of the manufacturers posting their strongest long term intention result for the year and with Hyundai advancing to fourth overall.

“Luxury brand BMW has also continued to do well, remaining above 4% for the second month in a row and well clear of their nearest rivals Mercedes-Benz and Audi.

“In terms of which brands have been most affected by the decline, Holden has posted their lowest long term intention result for 2012, falling to third overall and marginally below Mazda.

“The complete Roy Morgan Automotive Leading Indicators Report delivers detailed coverage of the health of the Australian automotive market.”

Purchase the latest detailed Roy Morgan Automotive Currency Report, which covers intentions to purchase new vehicles, future intentions and recent sales, loyalty and satisfaction, brand health, automotive attitudes, car servicing and use of the internet for vehicle related content. Brands are reported individually within three distinct groups; Local Manufacturers (Toyota, Holden and Ford), Mid Volume Importers (Mazda, Mitsubishi, Honda, Nissan, Subaru, Volkswagen and Hyundai) and Luxury Brands (BMW, Mercedes Benz, Audi and Lexus).

Purchase from an extensive range of detailed Roy Morgan new car intender profiles by make, model and segment covering brands like Honda, BMW, Holden, Mazda, Ford, Mercedes-Benz, Subaru, Mitsubishi, Nissan and Volkswagen.

Click here to browse thousands of accurate, insightful quantitative Roy Morgan research reports and profiles ready to download now.

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Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332


Automotive, Cars, Buying Intention, Auto



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