Wednesday, November 11th, 2009
Adam Internet today lit up the first raft of metropolitan Adelaide's 350 broadband blackspots, introducing its high-speed AdamMax wireless network to the city's southern suburbs.

The leading Internet Service Provider (ISP) connected customers in Reynella, Morphett Vale and Sheidow Park to the service, with further installation planned for Aberfoyle Park, Lonsdale, Seaford Meadows, Moana, McLaren Vale and Aldinga Beach.

Jointly funded by the South Australian Government's Broadband Development Fund and Adam Internet, the AdamMax project involves connecting 14 wireless service areas by the end of 2010. To further assist residents in broadband blackspots, the Australian Government will subsidise eligible homes and businesses to cover the cost of installation and connection to the service under the Australian Broadband Guarantee program.

As a result of activating WiMAX technology in the first wireless service area, more than 8000 of the 55,000 residential and business premises in metropolitan Adelaide that are currently unable to receive ADSL services will finally have access to comparable broadband.

"Today is an exciting day for SA, and particularly for the southern suburbs. After years of receiving sub-standard technology solutions, residents can now access high speed Internet services through the AdamMax product," said Adam Internet Chairman, Greg Hicks.

"The ability to access ADSL-comparable broadband is critical to households and businesses alike, and to date, many people have been doing it tough. Today, Adelaide has taken the first step towards remedying the situation, ensuring our city is on a par with other locations across the country."

The Minister for Broadband Communications and the Digital Economy, Senator Stephen Conroy, welcomed the connection of the first customers to the Adam Internet wireless broadband network.

"The Rudd Government is very pleased to support this important project to deliver broadband to homes and businesses in advance of the National Broadband Network," said Senator Conroy.

"The Adam Internet network will help ensure people in broadband blackspots across metropolitan Adelaide have access to broadband and are able to enjoy its positive impact on family and business life."

AdamMax offers access to ADSL2-equivalent services via a low profile antenna installed on the roof of affected premises. The antenna transmits data wirelessly between the premises and a WiMAX base station.

The network - which can easily be upgraded to take advantage of technological developments - is capable of supporting most common communication tools, including constant streaming, Voice over Internet Protocol (VoIP) telephony and multiplayer interactive gaming.

"Adam Internet's roots are firmly planted in this state and we are proud to play a key role in ensuring that every resident in Adelaide has access to high quality broadband," said Mr Hicks.

"We believe the development of AdamMax will provide strong economic returns to SA, improving the state for its current residents, as well as for future generations.

"We won the competitive tender to construct the WiMAX network because of our commitment to the advancement of this state and our strong track record in delivering fast, reliable and value-for-money services."

The Hon Michael O'Brien, Minister for Science and Information Economy, agreed the AdamMax initiative would bolster the SA economy.

"A study by economics consulting firm, Systems Knowledge Concepts Pty Ltd, has shown that the economic benefit to the state of this initiative is estimated to be more than $87 million over five years," said Minister O'Brien.

For more information about becoming an AdamMax customer, or to see if you are eligible to receive a subsidy under the Australian Government's Australian Broadband Guarantee program, visit or

Adam Internet is a proudly South Australian company with more than 20 years' experience as a leading ISP. Privately owned and operated, Adam Internet delivers data solutions with superior customer service to residential, business and government clients. Adam Internet is committed to remaining at the forefront of Internet and data technologies to provide a network where connectivity, reliability and security are second to none.

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Nicole Maley-Randall

P: 8331 1444


Adam Internet today launched its new network, AdamMax, to cover broadband blackspots in Adelaide.


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