Wednesday, July 4th, 2012
A new TV ad is has been launched across metropolitan and regional Australia urging Australians to give Indigenous Artists a ‘fair go’. The ad is part of a campaign to raise awareness of the Indigenous Art Code, an industry code set-up to protect the rights of Indigenous artists.

Featuring Indigenous artists and voiced by Indigenous Country Music star Warren H. Williams, the ad urges Australians to support ethical dealing with Indigenous artists.

The Indigenous Art Code is a Code of Conduct established to promote integrity, transparency and accountability in dealing with Indigenous Art.
The Code establishes clear rules for dealing fairly with Indigenous artists. It investigates complaints of unethical behaviour and can take sanctions against dodgy traders.

So far more than 200 galleries, dealers and artists across Australia have signed up to the Code which is also backed by State and Federal governments and major public galleries.

Code CEO John Oster said, “Indigenous art is uniquely Australian and exploitation of Indigenous artists by a shameful minority has to stop. While the majority of trade in Indigenous art is ethical there remains a minority who behave unethically.”

Billy Missi, an Indigenous Art Code board member and indigenous artist from the Western Torres Strait said, “Art dealers and galleries who sign-up to the Code are showing their commitment and support for fair dealing with Indigenous art and artists. We are now urging all Australians to support fair dealing by looking for Code accredited dealers and doing their bit to give Indigenous artists a ‘fair go’.”

The ads feature artists Tommy Mitchell, Tjungkara Ken, Kumpaya Girgirba, Sandy Brumby, Harry Tjutjuna and Telstra Award winner Jimmy Donegan and call on Australians to look for the Code symbol when buying Indigenous art.

The ads will run on a number of metro and regional channels from June 2012 and are available for preview on You Tube at:

There is more information about the Code at:

For further information:
John Oster, Chief Executive
M: 0408 302 873
E: [email protected]

About the advertisements

The 30 second advertisements were developed by Melbourne based creative agency Big Red. The campaign has also been supported by advertising buyer Carat, part of Aegis Asia Pacific and by a number of regional and metropolitan television channels.

Contact Profile

The Indigenous Art Code

The Indigenous Art Code is owned by the Indigenous arts industry. The Company’s Board of Directors includes elected members and appointed Directors representing the span of the Indigenous visual art industry. The board includes Indigenous artists, not for profit artist resource organisations and individuals with business and legal experience. All members agree to abide by the rules of the company, including compliance with the Code, and they are subject to the discipline of the company rules.
John Oster, Chief Executive
P: 0408 302 873


Indigenous art, Indigenous Art Code, John Oster



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