Wednesday, June 27th, 2012
BlueArc Group, one of Australia’s leading digital agencies, announces the launch of the Marcs mobile site.

A long-term digital partner of Marcs, BlueArc designed and developed the mobile site with simplicity and usability in mind. BlueArc’s integration of the mobile site with Marcs’ current web Content Management System (CMS) and stock management systems ensures easy access to areas of the site most relevant to users on the go. Incorporating ‘swipe’ functionality to allow for simple browsing, the site has been optimised to a high resolution, providing the highest quality output for the audience.

Lyle Hudson, Group Operating Officer, M Webster Holdings, said, “We are very excited to have Marcs fully accessible to customers on the go. No matter what device is used to browse the site, BlueArc has made the experience consistent and relevant to our audience; something we believe sets us apart from our competition. Working with BlueArc on this project was yet again a delightful experience. The team at BlueArc continues to encourage and inspire our digital journey, taking our online offering from strength to strength.”

Other key features of the Marcs mobile site include:

• Mobile Commerce - purchases can be made via the mobile site through integration with the PayPal payment gateway or via credit card.
• Mobile purchases tracking - integration with the Marcs stock management software.
• GPS location tracking - uses a customer’s location to display closest stores.
• “My Favourites” - this allows customers to add a list of items they can consult in the future, when they have more time.
• Social Media - integration with social media allows users to share and like specific products.

Ben Eames, BlueArc Commercial Director, said, “BlueArc has worked with Marcs for almost five years and during this time it has been a privilege to help expand Marcs’ digital offering. It is with pride in the entire BlueArc team that I say that the Marcs mobile site offers a seamless transition from web to mobile while successfully delivering a customer experience that is relevant and on brand.”

BlueArc is also currently working with Marcs’ parent company, M Webster Holdings, on mobile sites for women’s clothing brands David Lawrence and Jigsaw. Both mobile sites are scheduled for launch in July.

In an acknowledgement of the calibre of the Marcs mobile site, it has been shortlisted for the 2012 Mobile Awards in the online shopping and payments category.

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BlueArc Group

BlueArc is a leading Australian digital agency with a proven record of delivering large-scale web content management, ecommerce and custom online solutions. Working closely with its high profile clients, BlueArc delivers tangible results that enhance communication, improve efficiency, reduce costs and provide a foundation for growth.

Its broad digital strategy and services portfolio includes design and development for websites, intranets and extranets; mobile projects and custom .Net applications.

With over 60 full time staff in Sydney and Melbourne, BlueArc is a trusted digital partner for a broad range of Australian and international clients including Colliers International, Village Roadshow, Goodman, Network Ten, Freedom and Institute of Chartered Accountants in Australia.

As the overall winner of the 2011 Sitecore ‘Site of the Year’ Awards, BlueArc has been recognised as Australia’s leading Sitecore partner for digital innovation and service excellence. With one of the largest teams of Sitecore certified developers, BlueArc is at the forefront of Sitecore based website development. Earlier this year, BlueArc was also selected as an Official Honouree for two separate projects at the 16th Annual Webby Awards by the International Academy of Digital Arts and Sciences.

BlueArc is a Microsoft Gold Partner and one of the select few to have achieved the prestigious Gold Web Development standard by demonstrating the highest level of technical skill and customer satisfaction in the delivery of online solutions.

Katy Denis
P: 0414388879


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