Friday, June 22nd, 2012
  • Over the last 12 months searches for real estate using mobile devices has increased 92%
  • 4 million more searches for real estate occurred each month with a mobile phone or tablet
  • The most suburbs in Sydney, most searched for using a mobile device include Killara, Homebush and Mascot.
  • Advertising real estate in Homebush is almost twice as expensive as other suburbs
  • Mobile search has increased by 3000% over the last 3 years


Research released today by Creative Development has found that over the last 12 months the number of people searching using mobile devices to search for real estate has doubled. From June last year, Creative Development analysed data from the major search engines, including the history of 1800 keyword terms and the usage patterns of a range of websites in real estate.

Creative Development found that suburbs with the most mobile searches were:

• Homebush
• Clyde
• Galston
• Stanhope Gardens
• Macquarie Fields
• Glenfield
• Mascot
• Kirribilli
• Killara
• Thornleigh
• Greenwich

According to Google, mobile search has increased by 3000% over the last 3 years, with searches for local information making up nearly 25% of all online searches. Real estate makes up a small portion of the total number of daily searches using mobile devices, with entertainment related searches making up the biggest portion.

“Mobile browsing speeds have increased, and more handsets are available with mobile internet. This means that even the least tech savvy people are now researching online,” said Robert Steers Managing Director of Creative Development. “Combine that with the popularity of the iPad, and you can see that real estate agents need to be thinking about the impact of mobile browsers on their website.”

Contact Profile

Creative Development

Creative Development is a sydney web design and web marketing agency. Over the last ten years we have created marketing campaigns from end to end for clients in a range of industries, from distributors to consultants, from selling baby products to recruitment. Our campaigns use a variety of methods to grow your business, including Google Adwords, SEO, Direct Mail, Web Design and eCommerce.

For more information contact us on 0416 360 814 or visit:

For press information, Robert Steers – [email protected]

Robert Steers
P: 01416360814


real estate, property, marketing, business, search, mobile search, google



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