Wednesday, November 4th, 2009
Sydney, 4 November 2009 – Samsung Electronics Australia has launched its latest stylish touch phone to keep you at the heart of your social networking world. A ‘must have’ phone for ‘social networking butterflies’, the slim, super cool Samsung S3653 is available now on Boost Mobile prepaid for RRP $179.

Offering quick and easy connection to the wide range of social networks you’re obsessed with like Facebook, Twitter and MySpace, the Samsung S3653 helps keep you up to date with the latest gossip by notifying you of your friends status updates, news feeds and comments through the Pop-up SNS (Social Networking Service) notification feature. Sharing photos of festivals, parties and holidays is simple – just take your photo and choose the relevant option to upload the image in real time to your favourite sites.

The Samsung S3653 social networking capabilities combined with its eye-catching slim line design, makes the Samsung S3653 the ‘it’ phone for the super stylish trend setter this summer. Its fashion forward look extends to the cartoon style user interface - a highly stylised graphical menu and wallpaper.

Boasting the innovative “Smart Unlock” feature you can unlock the phone and enter the menu directly by drawing a letter of the alphabet on the screen. Taking this feature even further, you can even set specific menu options to correspond to each letter from A to I - like I is for Internet! The one finger zoom, which also features on the popular Samsung Jet ICON, is an additional highlight of this phone. Control your phone with one hand by pushing and holding to a part of the screen that will allow you to zoom in and out when you move your finger up or down.
“With its compact size and trendy design, the Samsung S3653 builds on the existing cool factor across Samsung’s new touchphone range and is purpose built for Gen ‘Y’ers looking for mobiles that compliment their personalities. Not only is this phone incredibly good looking, it has everything you could need to keep in touch with your friends wherever you are and all at an affordable price,” said Tyler McGee, Vice President of Telecommunications, Samsung Electronics Australia.
The Samsung S3653 is available in white with an interchangeable black cover, now on prepay from Boost for RRP $179.
Samsung S3653 Product Specifications:

Network EDGE/GPRS, Quad Band (850/900/1800/1900MHz)
Dinemsions 103 x 56.5 x 12.4mm, 78.2g
Display 2.8” 262K QVGA LCD Full touch screen
Camera 2 Megapixel CMOS with Smile Shot
Video H.263 / MPEG4 / WMV
Video recording supporting QVGA @ 15fps
Audio FM Radio with RDS
Samsung Music Player / MP3 / AMR / AAC / AAC+ / eAAC+ / WMA
Value-added Features Find Music (Music Recognition) / Photo Contact / Smart Unlock / Fake Call with Timer / Multi-language Dictionary
Pop-Up SNS, Cartoon UI, Fashion Jacket (changeable battery cover)
One Finger Zoom / Google Search / Google Email / Google Maps / Full Internet browser / Online Widget
Organiser Features Calendar / Memo / Task / World Clock / Calculator / Currency and Unit Convertor / Alarms
Connectivity Bluetooth v 2.1 / USB 2.0
Memory Internal Memory 50 MB + External Memory slot: microSD (up to 8GB)
Battery 960mAh
RRP $179

Specifications may be changed without notice. Subject to network availability and coverage. Product functionality and specifications may differ across operator variants. Operator charges may apply to some services.

Contact Profile

Samsung Electronics Australia

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit

About Samsung Mobile
Samsung is Australia and the world’s number two manufacturer of mobile phones. Key to its success has been its unwavering focus on delivering premium quality, superior designed, multi-media mobile phones. Major innovations in these areas include the world’s first 10 Megapixel camera phone; 8 mobile TV phones across 4 different broadcasting services, the first 8GB hard disk drive (HDD) embedded music smartphone and the world’s fastest High Speed Downlink Packet Access (HSDPA) technology. For more information, please visit
Nicole Campbell
P: 02 9994 4396
M: 0421 926 015


Samsung Electronics Australia has launched its latest stylish touch phone to keep you at the heart of your social networking world. A ‘must have’ phone for ‘social networking butterflies’, the slim, super cool Samsung S3653 is available now on Boost Mobil


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