Thursday, June 14th, 2012
Inner city terraces and parkland views attract top dollar among Adelaide property investors, but Raine & Horne SA Chief Executive Kevin Magee is exploring the dark side of our city’s most sought after locations.

In a new video released on social media today, Mr Magee parodies his own monthly online market report by exploring the harsh realities of life in the CBD for those without permanent accommodation – and it’s all for a good cause.

The video forms part of Mr Magee’s fundraising campaign for the annual Vinnie’s CEO Sleepout. On June 21, Mr Magee will join 82 other South Australian CEOs in trading the comfort of a warm bed for the cool of the city concrete to help raise funds for those sleeping rough.

As the leader of an organisation that aims to showcase real estate and see families and individuals in happy homes, Mr Magee said he was overwhelmed by the homelessness statistics in SA.

“Thirty-three percent of people experiencing homelessness are children or young people - that’s more than 34,000 South Australian kids without a place they can call home. It’s a huge number and we’ve got to do something about it,†he said.

“The Vinnie’s CEO Sleep Out is a cause that resonates very strongly with our organisation. We help people right across South Australia achieve the dream of owning a beautiful home so we feel a strong sense of responsibility to support those without any home at all.â€

In addition to vital assistance, one of the main aims of the CEO Sleepout is to raise awareness of the real facts of homelessness. Mr Magee said one of those was that homelessness could affect anyone.

“Homelessness is a topic that’s been swept under the rug for too long and we want that to change,†he said.

“It is said that one in three Australians will suffer a debilitating illness or accident that will suspend their income for at least three months. For many this time frame is long enough to create financial difficulty, loss of employment and could ultimately leave someone homeless – it could happen to any of us.â€

Funds raised through the event will help support new projects, assist with the provision of existing homeless services and allow Vinnies services to expand their programs to assist the homeless through crisis accommodation, domestic violence support and access to counselling, life and occupational skills, legal advice and education.

“If one night in the cold in the Adelaide CBD will aid Vinnies in their plight to raise awareness and vital funds for homeless services, I’m more than happy to participate,†Mr Magee said.

To view Kevin Magee’s new video visit:

For more information or to donate to Kevin’s CEO Sleepout appeal, please visit

For media inquiries: Lucy Reed at Michels Warren PR on (08) 8267 6888


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Lucy Reed

P: (08) 8267 6888
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Inner city terraces and parkland views attract top dollar among Adelaide property investors...



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