Thursday, June 14th, 2012
School messaging firm MGM Wireless reports that schools using its SMS communication service have sent more than 200,000 messages in the past two days to keep parents and the school community updated in storm-stricken areas.

This is around 300 percent more than a typical day, when messages are sent for matters such as truancy and reminders for special events.

Most of the messages have been sent by schools in Western Australia, South Australia and Victoria, the first states to be hit by the severe weather, but MGM CEO Mark Fortunatow says the trend is expected to continue as the storm blasts across the country.

“In today’s society, there are so many ways to communicate, especially with social media such as Twitter and Facebook, but SMS messaging is unique,” Mr Fortunatow said. “It’s still the only way to reliably communicate en masse to thousands of people and be sure messages will be delivered promptly directly to people’s mobiles.”

Mr Fortunatow added that the volume of messages being sent during the storms was “staggering”.

“Schools already using SMS are now quite sophisticated users of text messaging and they understand the benefits and are clearly benefitting from being able to reach their entire school communities instantly,” he said.

“For schools not already prepared for the emergency, we have our Help Desk on 24 hour call so that we can set up schools immediately who don’t already have text messaging – and we’re doing this completely free of charge wherever the storm is affecting school communities.”

The MGM Outreach offer includes an unlimited number of free SMS messages for emergency and crisis use for schools that don’t already have a messaging service.

This free offer is available to every affected school for 14 days' use.

To have immediate access to the MGM Outreach Service for the floods crisis and request the Crisis Communication Guide, call 1800 300 346 or complete the on-line form at

Some examples of messages being sent from schools include:

  • “Students on CC Year 9 Camps have been moved to indoor shelter tonight due to extreme forcast weather conditions. “
  • “Students who attend Active After School on Thursday 14/6/12 please note it has been cancelled tomorrow due to weather conditions.”
  • “Celebration Day tomorrow 13/06/12 postponed due to forecast bad weather. Refer to following message re possible school closure.”
  • “Due to severe weather warning, tonight's Parent Info Evening has been postponed to June 19th 7pm”
  • “Please read the letter distributed to students regarding the severe weather forecast this evening and possible closure tomorrow."

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MGM Wireless Ltd (ASX:MWR)

MGM Wireless uses patented School Attendance Management solutions to empower schools to effectively communicate with parents and caregivers using SMS text messaging in combination with culturally sensitive communication to improve attendance, student welfare and safety. MGM Wireless is recognized in Australia and internationally as pioneers and market leaders. MGM’s professional services team delivers an integrated suite of software and communications using its own infrastructure. The solutions enable schools to reduce costs, increase productivity, discharge their duty of care, engage parent involvement, and ultimately improve student learning and social outcomes. Schools in Australia, New Zealand and America use Messageyou software in their day to day operations.
Mark Fortunatow, Executive Chairman, MGM Wireless
P: +61 (0)8 8104 9508
M: 0421 328 984


SA storms, WA storms, Vic storms, schools, text messaging, SMS, school SMS, emergency SMS< emergency comms



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