Wednesday, June 13th, 2012
School communities across Western Australia regions lashed by cyclonic storms can now keep parents and guardians informed about changes to school timetables within minutes, as severe weather conditions cause school closures and confusion over which schools will close and which will remain open.

School communication leader MGM Wireless is offering its school messaging service free of charge for the entire storm period and its aftermath.

MGM is the preferred supplier of solutions to the WA Department of Education, but will include all demonimational and nondemonimational independent schools and colleges in its offer.

MGM Executive Chairman Mark Fortunatow says that hundreds of text messages already being distributed from WA schools to parents indicate there is a need for instant updates, due to the fast-changing weather conditions.

“In one instance, a school messaged parents to say the school would be ‘fully operational’ and then 15 minutes later sent a new message that the school would be 'closed until Thursday'," Mr Fortunatow said.

"This ability to send a quick message can avoid a lot of confusion and unnecessary ferrying of students, which can increase the risk of traffic accidents."

The MGM Outreach service is available for immediate use for all schools in the region. MGM Help Desk staff will remain on standby and ready to assist schools to use the emergency SMS service.

Outreach Parent/Guardian SMS Service for Western Australia Storm Crisis

The MGM Outreach offer includes an unlimited number of free SMS messages for emergency and crisis use by WA schools. This free offer is available to every affected school for 14 days' use.

"This which should be enough time for the current storm conditions to pass," Mr Fortunatow said. "We can have schools up and running within half an hour once they have registered.  The service is very easy to use and we can also offer our Crisis Communication Guide to assist with formulating appropriate messages."

To have immediate access to the MGM Outreach Service for the floods crisis and request the Crisis Communication Guide, complete the on-line form at

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MGM Wireless Ltd (ASX:MWR)

MGM Wireless’ patented School Attendance Management solutions empower schools to effectively communicate to parents and caregivers using SMS text messaging in combination with culturally sensitive communication to improve attendance, student welfare and safety. MGM Wireless is recognized in Australia and internationally as pioneers and market leaders. MGM’s professional services team delivers an integrated suite of software and communications using its own infrastructure. The solutions enable schools to reduce costs, increase productivity, discharge their duty of care, engage parent involvement, and ultimately improve student learning and social outcomes. Schools in Australia, New Zealand and America use Messageyou software in their day to day operations.

MGM Wireless Ltd. - (ASX:MWR, MWRO)
Mark Fortunatow, Executive Chairman, MGM Wireless
P: (08) 8104 9508
M: 0421 328 984


WA storms, schools, text messaging, SMS, school SMS, emergency SMS< emergency comms



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