Monday, June 11th, 2012
The current pace of economic development has unfolded significant opportunities for the Environment Market in the Middle East. Innovative best practices to stay ahead of the competition and grow remain the success mantra in an increasingly competitive atmosphere.

In their quest for sustainable and green growth, Middle East marketing companies are looking at alternative solutions to tackle the volumes of effluent, sewage and solid waste generated in a more environment friendly manner.

To create a platform for knowledge sharing for the environment industry and recognise the exemplary achievements made by companies, Frost & Sullivan organised its 2012 Middle East Environment Industry Meet along with the prestigious Frost & Sullivan Environment Excellence Awards on June 4, 2012 at Atlantis, The Palm, Dubai, UAE.

Held for the first time for this emerging and fast-growing market in the Middle East, the engaging evening witnessed an attendance of approximately 120 senior executives from water and wastewater, solid waste management and air pollution control sectors. The Frost & Sullivan white paper dedicated to the Environment Technologies Market in the Middle East online advertising was launched at the event.

The Environment Consulting Practice of Frost & Sullivan constantly tracks an array of products and services in the major Environment Markets in Middle East and North Africa, offering unique insights into competitive dynamics, market opportunities, demand trends, technological developments, as well as best practices for the industry.

The team of experts reviewed each segment and made them visible to the industry through its CEO 360 Degree View on the Middle East Environment Market EXPERIMENTAL MARKETING.

The commemorative evening saw a confluence of luminaries and Middle East industry news experts sharing their understanding and thought leadership on the Environment Industry through an interactive Panel discussion 'Identifying Future Growth Opportunities and Critical Challenges in the Middle East Environment Industry' followed by a gala Awards ceremony.

On the occasion, Sasidhar Chidanamarri, Industry Manager, Environment and Building Technologies Practice, Middle East news, North Africa and South Asia, Frost & Sullivan, said, "In the midst of global economic uncertainty and high market competition, certain players have clearly demonstrated outstanding performance in the environment technologies market. Relentless focus on customer satisfaction and product and service innovation with unflinching execution has been the hallmark of their performance. The award recipients are industry leaders in their respective segments and are effectively shaping the environment industry landscape of the region."

Commenting on the advertising Middle East outlook of Middle East Environment industry, he said, "Environment technologies markets like Water and Wastewater treatment equipment and Solid Waste Management have tremendous growth potential in the Middle East. Underpinning this growth are industrialization and urbanization, which indicate greater focus will be on alleviating pollution concerns and environmental degradation. Opportunities could unfold in markets such as recycling of solid waste and liquid effluent, energy from waste, smart water networks and energy management. Value recovery, zero-water and zero-carbon footprint, and mandatory sustainability reporting by companies define the growth of the markets in the next 10 years."

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