Saturday, June 2nd, 2012
Perth Fashion Festival is excited to announce iconic Western Australian women’s wear label Morrison will open Fashion Paramount 2012. ‘Morrison, presented by Deloitte’ is the opening event for Fashion Paramount which will make a return to the sophisticated Hackett Hall at the Western Australian Museum on 20 September.

A quintessential Western Australian label, Morrison exudes effortless style and is loved by those who enjoy wearable clothing that promotes a feeling of subtle and discreet luxury.

“We are delighted to be once again involved in Perth’s premier fashion event. This year we celebrate 10 years in the fashion industry and we are excited to acknowledge this milestone here in Perth where we began,” said designer Kylie Radford.

“We have been able to bring beautiful pieces of clothing to our devoted customers for 10 years and look forward to the next evolution in Morrison’s history. The summer collection ‘Restrospect’ is a celebration of our history and encompasses the feeling of long summer days and balmy summer nights,” she said.

Perth Fashion Festival Director, Mariella Harvey-Hanrahan, is thrilled to have the home grown success story on-board for 2012.

“We are delighted to have Morrison opening Fashion Paramount 2012 at the beautiful and historic Hackett Hall. Morrison epitomises everything Western Australian and since their 2002 launch they have evolved into one of our most loved and coveted local designers,” she said.

Since launching in 2002, designer Kylie Radford and her husband and business partner, Richard Poulson, have taken their label to new heights nationally with eight stores and 150 wholesale clients, and all garments produced and designed in Australia.

Perth Fashion Festival is supported by the State Government through Eventscorp, the Department of Culture and the Arts and the City of Perth.

The 2012 campaign images and further information on PFF 2012 program of events will be unveiled in coming weeks.

Perth Fashion Festival 19-25 September 2012 -

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Image available from Morrison's Winter 2012 collection - L'espoir

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Perth Fashion Festival

Perth Fashion Festival is Western Australia's premium fashion event, hosting local, national and international designers and up-and-coming talents. The Festival’s mission is to celebrate, nurture and promote all aspects of Western Australian fashion and style.


Jen Keen
mobile: 0425651370
email: [email protected]

Sarah Roe
phone: 08 9388 0944
mobile: 0409 735 305
email: [email protected]

Tia Brazier
mobile: 0430 184 599
email: [email protected]
Jennifer Keen, Senior Consultant, Professional Public Relations (PPR)
P: 0425651370


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