Tuesday, May 22nd, 2012
40% of New Zealanders aged 14+ visited McDonald’s in an average 4 week period, according to the latest Roy Morgan Research data.
This is followed by Subway (24%) and KFC (23%), which together make up the top three most visited quick service restaurants.

Top 7 Quick Service Restaurants visited by New Zealanders

Source: Roy Morgan Research Single Source, New Zealanders aged 14+, Feb11-Jan12 n=11,934.

These findings are based on an ongoing nationwide survey consisting of approximately 12,000 New Zealanders conducted by Roy Morgan Research in the 12 months to January 2012.

Pip Elliott, Head of Roy Morgan New Zealand, Roy Morgan Research says:
“McDonald’s tops the list with 40% of New Zealanders visiting it in an average four week period, its direct competitor Burger King (20%), which is the only other burger quick service restaurant in the top 7.

“Subway came in as the second most visited quick service restaurant and won the Inaugural Roy Morgan Customer Satisfaction Award for Quick Service Restaurant 2011, and repeated this for the month of January 2012.

“Of interest, all three main pizza chains in New Zealand – Domino’s Pizza, Pizza Hut and Hell Pizza – have managed to make the top 7. The Pizza stores are the only ones that provide both delivery and phone orders for their customers. Hell Pizza in particular is the only New Zealand owned in the top 7.”

Our range of New Zealand Quick Service Restaurant profiles includes the Subway Customer Profile, KFC Customer Profile, Hell Pizza Customer Profile, and McDonald’s Customer Profile. Roy Morgan Research Consumer Profile contains insightful quantitative data in ready-to-copy-and-paste charts and graphs that can be an invaluable resource for your market review, strategic marketing planning, advertising brief development, management update presentation or conference address.

Contact Profile

Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332
W: www.roymorgan.com


McDonalds, Subway, KFC



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