Wednesday, May 23rd, 2012
Approximately 1.8 million New Zealanders 18+ bought a lottery/lotto ticket in the past 3 months, according to the latest Roy Morgan Research 2012 data.
The second most popular gambling activity in New Zealand is the instant Kiwi/scratch ticket. Almost one-third (29%) of women and  one-fifth (20%) of men have purchased a Kiwi/scratch ticket in an average three month period in the twelve months to January 2012. This was followed by playing a poker machine which has an even split between men and women (10% each).

New Zealanders 18+ gambling activities

Source: Roy Morgan Research Single Source New Zealanders (aged 18+) Feb11-Jan12 n=11,423.

These findings are based on an ongoing nationwide survey consisting of approximately 12,000 New Zealanders conducted by Roy Morgan Research in the 12 months to January 2012.

Pip Elliott, Head of Roy Morgan New Zealand, Roy Morgan Research says:
“Overall, there are more New Zealanders purchasing lottery/lotto ticket. This has increased from 52% to 56% over the past year.

“In terms of gender, women participate in two types of gambling activities more often than men – keno tickets and instant Kiwi/scratch tickets. Women are only one percentage point ahead in terms of keno ticket purchases. However, they are nine percentage points ahead in terms of instant Kiwi/scratch ticket purchases, which is the biggest difference in any of these gambling activities.

“Men on the other hand, are ahead of their female counterparts for all other gambling activities. In particular they are more than twice as likely to use a TAB and use the internet to place a bet. In this respect, men are leading the online gambling phenomenon.

“Of interest are the differing profiles of New Zealanders according to their gambling preferences.”
Our detailed range of New Zealand Gambling profiles includes the Lottery/Lotto Ticket Player Profile, Instant Kiwi/Scratch Ticket Player Profile, TAB Bettor Profile, and Online Bettors Profile. Roy Morgan Research Consumer Profile contains insightful quantitative data in ready-to-copy-and-paste charts and graphs that can be an invaluable resource for your market review, strategic marketing planning, advertising brief development, management update presentation or conference address.

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Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332


gambling, lotteries New Zealand



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