Tuesday, May 22nd, 2012
Melbourne, Australia, 22 May 2012 - Australia’s leading online retailer, Kogan (http://www.kogan.com), today unveiled its brand new store, cementing its position as the trailblazer of online retail in Australia.

Viewable at Kogan.com, the overhauled site has brought about change that keeps Kogan at the forefront of ecommerce in Australia.

New features for Australia’s leading online shopping destination include:

  • Kogan SmartShip calculator which saves money for shoppers by fitting accessories into boxes so everyone saves on shipping costs (for example, the system knows that an HDMI cable can slide into the box of the TV so no extra shipping fee is required) 
  • Efficient recommendations of popular accessories for products (such as cables and wall mounts), with the ability to offer grouping discounts when purchasing items together
  • Better ways to communicate with the Kogan team (via instant social and live chat) across all pages which let you communicate with the Kogan team while you’re browsing the latest technology
  • Notifications showing when people around Australia are buying from Kogan, ushering in a new era of transparency in online retail
  • Faster load times
  • Advanced filtering and search that allows customers to locate the exact product they are after much faster
  • The brand new help centre: http://help.kogan.com contains a knowledge base that provides answers for customers in an instant. The intelligent system offers a range of information for more than just frequently asked questions. It is now much quicker and easier to find an answer about any product or order, providing a level of service that is unmatchable by traditional retailers

Goran Stefkovski, Director of Technology, said the changes would set the standard for the online retail industry.

“The new features we’ve implemented help make Kogan one of the most advanced, feature-rich online stores in the World.

“To build and release this optimised shopping experience, we’ve used intelligence gathered from having a massive e-commerce presence for over 6 years across hundreds of millions of pageviews.

“In addition to everything available today, we’ll soon be bringing in a beautiful dedicated mobile site, as well as a customer portal to manage purchases and shipping notifications.

“The new Kogan.com is built on a scalable cloud architecture, on similar leading edge technologies used by Instragram and YouTube, which means we can build new features easily and have the scrutiny of thousands of developers managing security of the platform.

“We’ve assembled a team with leading Django experts to create this custom-built solution, hosted on Rackspace’s hybrid cloud architecture.

“It also means Kogan is now able to launch into a new geography in a matter of minutes rather than the weeks or months most online retailers have to spend to customise and build a local website.

“While we’re very proud of what we’ve delivered, we know that ‘there is always a better way’. We’re working hard to continue to innovate and bring in a number of great new features,” Stefkovski said.

Contact Profile


Kogan is a designer, manufacturer and retailer of consumer electronics. Kogan's streamlined business model allows us to bring the latest and best consumer electronics and home appliances direct to the door of smart shoppers through kogan.com.au and kogan.co.uk. We engage our customers through our blog, Facebook and Twitter, and release new products based on the feedback we receive. We believe there is always a better way to create and deliver the technology people want. We think technology can make the world a better place, and we want it more affordable for all.

Kogan has received many awards for success in Australian and International markets including:

BRW 2011 Fast 100
BRW 2011 Young Rich List
BRW 2010 Fast 100
BRW 2010 Young Rich List
BRW 2010 Fast Starters list
Australian Retail Association 2010 Retail Innovator of the Year
Virgin Australia Top Guns in Tech 2011
T3 magazine most influential people in technology
The Age Top 100 most influential people in Melbourne
BRW 2009 Young Rich List
BRW 2009 Fast Starters list
Anthill Top 30 Under 30 Entrepreneurs
My Business 2010 Best Young Gun in Business
Ernst & Young Entrepreneur of the Year, Young Category, Southern Region
Marija Bijelic - Click PR
P: 02 8006 0132
W: www.kogan.com


kogan kogan.com kogan.com.au online retail ecommerce



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