Friday, May 18th, 2012

Partnership to Leverage World Record Data Speeds and Intuitive Business Intelligence

London, UK – 17th May 2012 – DSCallards Ltd, leading UK provider of Business Intelligence (BI) solutions, has signed a reseller partner agreement with Actian Corporation, pioneers of the record-breaking analytical database - Vectorwise. The partnership will complement DSCallards existing reseller agreement with Yellowfin, an easy to use and deploy BI solution.

Yellowfin and Vectorwise combine to offer a total business analytics package, at a price point that dramatically increases the accessibility of world-class reporting and analytics. Together with DSCallards expertise and experience in BI, the relationship will support the underserved majority of companies in the UK where high-end analytical solutions are too cost prohibitive and low-end solutions do not offer enough performance.

The announcement was made ahead of a joint launch event that takes place on July 3rd, 2012 at IBM South Bank, London. The event invites organisations to learn more about DSCallards, Vectorwise and Yellowfin, and how they can meet their data warehousing, analytical and BI needs.

Register for the event here:

Yellowfin is fast becoming a new BI vendor of choice with its mission to build highly intuitive software that is easy to install, even easier to use, can respond to changing client reporting and analysis needs and that offers superior return on investment through widespread end-user adoption.

“We’re very excited about our partnership with Actian and that in Vectorwise, we now have a solution that will help our customers to rapidly zero-in on the information they need – without wasting time sifting through vast amounts of irrelevant data”, Adrian Handley, Managing Director, DSCallards. “With Vectorwise and Yellowfin BI, we have the perfect marriage of speed and ease-of-use that can benefit everyone in the organisation, not just a select few. The result is instant answers to complex queries and better decision-making across the enterprise.”

Actian’s analytical database, Vectorwise, is the holder of multiple world records for price/performance and offers a ground-breaking analytic throughput, at an affordable rate, for companies seeking to understand and act on increasing volumes of business and customer data.

“It is not a question of how you store or analyse your large data volumes these days, it is how quickly you can act upon the intelligence and insight you can get from your data,” said Steve Shine, CEO of Actian. “The two-pronged approach of using our record-breaking database, Vectorwise, as the back end, and Yellowfin’s BI layer at the front end, will not only give enterprises turbo-charged business analytics at breakneck speed, but also the chance to take action on their Big Data. And by working with DSCallards to take this proposition to market, we are set for immediate growth as DSCallards can complement the solutions with their expertise and experience. This partnership ensures that companies can gain competitive advantage by monetising their data very quickly.”

“Vectorwise complements Yellowfin perfectly,” said Glen Rabie, CEO of Yellowfin. “The high performance database empowers users to take their analytics to the next level and benefit from Yellowfin’s superior ease-of-use, collaborative and mobile capabilities. As a result, companies can now get even more creative with their data, unearth valuable insights and take faster fact-based action than ever before.”




Contact Profile


Yellowfin is a global Business Intelligence (BI) software vendor passionate about making BI easy. Yellowfin is headquartered and developed in Melbourne, Australia, offering a highly intuitive 100 percent Web-based reporting and analytics solution. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit

What is Business Intelligence software?

Business Intelligence (BI) refers to a broad range of computer software applications and tools used to report, analyze and present data in a range of formats, to help businesses identify trends and opportunities, and support fundamental decision-making.

For further media information, interviews, images or product demonstration, please contact:

Lachlan James, Communications Manager on +61 03 9090 0454, 0431 835 658 or [email protected]

For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence) or email [email protected] to subscribe to Yellowfin’s free e-newsletter.

Lachlan James
P: +61 (0)3 9090 0454
M: 0431 835 658


Established in 1993, with quality at the heart of its company philosophy, DSCallards brings together and harnesses the power of some the world’s leading technologies to deliver customer Business Intelligence and Development projects. Customers include organisations such as SAP, BT, Britvic Soft Drinks Ltd, Virgin Media and Alcatel Lucent. For more information, visit DSCallards at
Adriane Gillies
P: +44 (01) 1364 654222


Business Intelligence, Actian, DSCallards, Vectorwise, business analytics, analytical database, reporting and analytics, Yellowfin, Business Intelligence software, Business Intelligence solution, Business Intelligence tool, data analysis



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