Wednesday, May 16th, 2012
A special hug or kiss (or both) from their children is what makes Australian mums happy.

A survey1 of mothers over the Mother’s Day weekend by wholesale product gateway Babes in Arms revealed mums have simple wishes when it comes to what puts a smile on their faces.

Full results
A hug/kiss from their child/ren 21%
Having my family with me 18%
Waking up to my child/ren smiling at me 17%
All of the above 11%
Sleeping in 11%
A hug/kiss from their partner 7%
A meal together as a family 5%
Cheerful, unsolicited practical help 3%
Shopping 2%
Time to read a book 2%
A girl’s night out 1%
Breakfast in bed 1%
Freshly picked flowers 1%

The specialist national distributor of baby carriers and slings and babywearing expert, Babes in Arms, ran the survey over the weekend to see what made mums tick, director and reigning AusMumpreneur of the Year2 Anita Lincolne-Lomax said.

“When you’re a busy mum running a business, an office or a home, there is nothing like a hug and kiss from your child to put everything into perspective,” the mother-of-four said.

“The top responses to our Mother’s Day survey show Aussie mums like nothing better than special time with their families. This doesn’t surprise me at all because babywearing helps to form a strong relationship between parent and child.

“Being present for my four children means I work on Babes in Arms over a combination of days and late at night. Our family time is precious, which is why I created a business to work around that time,” Anita added.

In Australia’s pram-dominated culture, Babes in Arms has successfully raised awareness about the ancient wisdom and benefits of babywearing that promotes a peaceful start to life for new parents and their babies.

Babes in Arms sources the best baby slings and carriers from around the globe to build an select babywearing range that promotes a baby’s natural desire for closeness, but solves a parent’s need to be hands-free.

As an industry expert, Babes in Arms is both a national product gateway and an educational resource for parents, retailers and health professionals alike.

For more information on Babes in Arms check out the website at or call 1300 725 276.

1. Survey was conducted via Babes in Arms’ Facebook page and results are compiled from 89 respondents on 11-13 May.

2. Anita was named Connect2Mums 2011 AusMumpreneur of the Year

Contact Profile

Babes in Arms

Babes in Arms sources baby carriers and slings from around the world to assist in babywearing
Babes in Arms is a national product gateway and educational resource for parents, retailers and health professionals
Babes in Arms director Anita Lincolne-Lomax is the 2011 AusMumpreneur of the Year
Babes in Arms runs the annual Australian and New Zealand Babywearing Week

Johanna Baker-Dowdell, Strawberry Communications
P: 0477 000 170
M: 0477 000 170


Anita Lincolne-Lomax, Babes in Arms, mumpreneur, Mother's Day, happiness



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