Saturday, May 12th, 2012

Top That! Publishing will expand their best-selling children’s character brand, The Froobles, with the launch of twelve activity titles in the Autumn.

The popular preschool brand was launched with twelve storybooks and an iOS app at The Frankfurt Book Fair in October 2011. Since launch over 400,000 copies of the original storybooks (RRP £2.99) have been sold around the world (South America, China, South Korea, Australia, New Zealand, UK) and over 50,000 Froobles iOS apps have been downloaded.

The digital campaign to promote the launch of the brand won the IPG The Frankfurt Book Fair Digital Marketing Award in March 2012 and connected with 10 million prospective UK customers in the months leading up to Christmas. Top That! Publishing will build on this success with a new integrated cross platform campaign that will commence at the end of 2012.

Dan Graham, Editorial Director said, ‘We are now working on new characters for 2013 and are actively looking for strategic partners and licensees to help us take The Froobles into markets beyond books and Apps. The Froobles is a highly versatile brand with a strong back story, distinctive and original artwork style and great core values.’

The Froobles Brand Essence ...
• The Froobles fruit and vegetable characters are the product of children’s imaginations, created by a magical event in the aftermath of discussing a new classroom topic.
• The collage scenes in which the Froobles conduct their adventures are the ongoing product of children’s creativity and imaginations and change everyday.
• The Froobles brand is educational. Slogan 1: Little characters learning BIG lessons about growing up!
• The Froobles brand is positive, fun and promotes a healthy lifestyle for the target demographic. Slogan 2: Feeding Active Imaginations!

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Top That! Publishing

Top That! Publishing Plc is an award-winning, independent book publisher located beside the river Deben in Woodbridge, Suffolk, UK. Founded in September 1999, this innovative company has published over 2000 titles in the UK and around the world.

Top That! books cater for pre-school children to adults and are designed to promote child development, enrich relationships, and foster creativity and imagination.
Dan Graham
P: +44 (0)1394 386651


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