Thursday, May 10th, 2012
As day two of CTIA 2012 kicks off, we look at the announcement that BroadSoft’s BroadTouch Business Communicator has won the CTIA second annual BIG Idea contest.

Steven Hartley, analyst at Ovum has the following comment:

“The solution offers a full unified communications experience, making voice, video, business directories, call logs, instant messaging, and presence available on a single interface that spans a user’s mobile devices and platforms, including Windows, Mac, iOS and Android. BroadSoft hopes to sign up mobile operators and device makers, who can then offer the solution to their customers.

It is interesting that BroadSoft was chosen by the more than 500 mobile professionals as the best solution. In recent months, a lot of unified communications services have hit the market. Many of these incorporate mobile apps or are based on a cloud-hosted solution. Their core aim is to tap into the growing market, as evidenced by Skype, for communication solutions that work across multiple platforms.

“But confusion looms in this market. As Ovum’s innovation radar shows, several telcos are launching such services. Likewise, many OTT players – such as WhatsApp – are making a push too. But this is a service whose value is tightly tied to scale or interoperability. If providers of such solutions can reach Skype or WhatsApp scale, then they may have a chance. Otherwise, the only route to market success will be in embracing an industry standard such as the GSMA’s RCS Joyn.”

To speak to Ovum in regards to these or any other news stories, please contact the below representatives in your time zone.

US - Sundev Johal: +1 917 744 0961, [email protected]

EMEA - Claire Booty: +44 20 7017 7916, [email protected]

APAC - Jennifer Duraisingam: +61 (3) 9601 6723, [email protected]

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Ovum provides clients with independent and objective analysis that enables them to make better business and technology decisions. Our research draws upon over 400,000 interviews a year with business and technology, telecoms and sourcing decision-makers, giving Ovum and our clients unparalleled insight not only into business requirements but also the technology that organisations must support. Ovum is an Informa business.

Jennifer Duraisingam
P: +61 (3) 9601 6723


BroadSoft, BroadTouch Business



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