Saturday, September 14th, 2013
Kia’s bold projection of strong annual double-digit growth is right on track with the year-to-date growth hitting 22.7 per cent in a market that saw a softening of sales in April, according to new car sales figures released by the Federal Chamber Of Automotive Industries today.

Monthly sales were up 24.4 per cent over April last year and those figures are supported across the Kia range with SUV sales up by an impressive 30.4 per cent and passenger sales increased by 23.8 per cent in a market that was down by 2.5 per cent compared to April 2011.

Leading the charge in the passenger segment is the stunning Kia Optima up a massive 190.7 per cent jump compared to April 2011. The Optima’s slice of market share in the ‘Medium under $60,000’ segment also increased significantly jumping from 1.2 per cent to 3.5 per cent.

“This is a very rewarding result for Kia,” said Kia Motors Australia Chief Operating Officer, Tony Barlow.

“Our continuing strong sales in what was a very soft month signifies Kia is right on track, no matter what, to reach its aggressive sales growth target in 2012. Once again, one of the most pleasing aspects of the month was that sales remained strong across the model range.

”With several of those models, such as Sorento and Cerato, late in their model cycles it is a good indication that buyers are looking past badge snobbery and purchasing on quality and value.”

Kia’s SUV figures were lifted by a very strong sales month for Sorento with the Large SUV jumping 71.3 per cent when compared to the same month last year.

Kia Motors Australia is re-launching the Sorento later in the year with a significant facelift.

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Kia Motors

Founded in 1944 as Kyungsung Precision Industry, Kia is currently Korea’s second largest car manufacturer and it’s oldest. From the company’s production of Korea’s first domestic bicycle, Kia moved on to producing Korea’s first motorcycle and the country’s first truck. Kia then became the first company in Korea to locally produce petrol car engines and the first domestic diesel engine. In 1979, Kia’s quality car production was recognised by the fact that two of the world’s leading European car makers chose the Korean car maker to build their ‘range topper’ models on their behalf – the Peugeot 604 and Fiat 132. But it was in the 1980s that Kia’s growth really took off. In 1986 Ford joined the list of car makers who looked to Kia to produce cars to be sold under their name, with the Festiva joining Ford’s line up first in the USA, then across the world, including in Australia for where Kia produced two generations of Ford’s entry-level car. Today, Kia produces a remarkably diverse range of vehicles sold in 190 countries around the world.
Kevin Hepworth
P: 02-9701-1734
M: 0412-210-313


Federal Chamber Of Automotive Industries



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