Wednesday, May 9th, 2012
May 9, 2012

Sydney, Australia -, the easiest way for retailers to sell more online, has integrated Pinterest functionality into its ecommerce platform for its 25,000 stores.

Entrepreneurs and small business owners who power their online store with BigCommerce's easy to use software-as-a-service have embraced Pinterest as a key tool to generating inbound links and sales.

Online retailers like Oh So Celeb, Koshka, and ShopWineDirect are already embracing Pinterest using the BigCommerce control panel.

Chris Iona, Senior Engineering Manager, BigCommerce, said the speed of innovation at BigCommerce has been key to being first to market for this.

"Online retailers trust us to power their stores because they know our talented engineering team can implement new features faster and better than anyone else. We had a beta rollout within weeks of Pinterest proving its pulling power, and today we push to every store.

"Business owners can no longer ignore Pinterest, the fastest growing social site in the world. Consumers are spending nearly 100 minutes per month pinning fashion, food, crafts, and more.

"This type of activity lends itself perfectly to help online retailers convert sales.

"One of our core focuses at BigCommerce is to give small businesses the tools to not only sell their products, but to market them and drive more traffic. The native Pinterest integration helps achieve this," Chris Iona said.

The new Pinterest functionality allows any store powered by BigCommerce to have pins alongside every single product they offer, which can then link back to their own branded virtual pin boards.

For more information, or to see how easy it is to setup a BigCommerce store, visit:

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BigCommerce, based in Sydney and with offices in Austin, Texas, is the fastest-growing e-commerce platform in the world with 25,000 clients since launching in September 2009. A unique combination of enterprise-level features (including multi-channel retailing, automated email marketing and inventory control) and unmatched ease-of-use make BigCommerce the preferred e-commerce platform for both new and established businesses looking to outsell their competitors, reach their financial goals faster and automate as many business processes as possible. For more information or to try BigCommerce for free, go to
Vuki Vujasinovic
P: 02 8006 0132


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