Wednesday, November 18th, 2009
Australian search engine marketing specialist e-channel search has formed a partnership with Emergent Digital to provide search marketing services to clients throughout the Middle East and North Africa (MENA).

The partnership brings together a formidable digital management team that includes online media veteran Tony Faure, the former CEO of NineMSN, and Philip Alexander, former Regional Corporate Development Director, Yahoo! South Asia.

Emergent Digital will use e-channel search’s unique Dynamic Creative™ technology as a platform to deliver search engine marketing services throughout the MENA region. Dynamic Creative™ automatically generates keywords and online ads based on inventory, regardless of volume, to increase efficiencies for companies and media agencies.

“Emergent Digital has reviewed search marketing technologies and services globally, and decided to engage with e-channel search based on its Dynamic Creative™ technology and track record of exceptional results,” Faure said. “We recognise that search marketing demands a combination of creativity, experience and technology, and e-channel search has all three.”

e-channel search chairman Philip Alexander said that the partnership’s combined experience would help the venture realise its aim to establish itself as the leading online search marketing force in the region.

“We are delighted to be recognised by Emergent Digital as the right fit for this exciting business venture in the Middle East and North Africa,” Alexander said.

Among the countries covered in the agreement are the UAE, Jordan, Lebanon, Kuwait, Saudi Arabia, Iraq, Qatar, Bahrain, Libya, Egypt and Oman.

“The efficiency of Dynamic Creative™ combined with the e-channel search methodology produces successful campaigns based on relevance and marketing principles,” said e-channel CEO Frank Grasso. “ As a digital agency solution, this has the capacity to significantly reduce overheads and resources, which reduces campaign time and costs for clients.”

MEDIA: For interviews or further information, please contact Leila Henderson on +61 414 69 70 71.

About Emergent Digital
Emergent Digital is a majority owned entity of Abu Dhabi based private equity firm Emergent Capital Ltd with offices in Dubai, Abu Dhabi, Sydney and the Cayman Islands. It is a digital marketing group providing Search Engine Marketing, Display Advertising, Web Development, Email Marketing and Strategy. The company is headed by former REA Group Australia member and CEO of AlClick Advertising in Dubai, Lukman Hajje. Former Yahoo! Regional Vice President South Asia and NineMSN CEO Tony Faure is President and Emergent Capital Chief Executive Officer Rodric David is Chairman.
Emergent Digital Contact: [email protected]
Sales inquiries: +971 50 70 10 15

Contact Profile

e-channel search

e-channel search is one of Australia’s longest established Search Marketing Agencies, operating for more than 10 years. The company has developed its own proprietary technology, Dynamic Creative™, focusing on campaign structure and quality, which is used in conjunction with unique e-channel search marketing methodology, 7 Elements of Search, applying marketing principles to search engine marketing. The combination of unique technology and methodology have resulted in exceptional results for some of the APAC region’s largest and most demanding companies.
e-channel search - Free Call: 1800 257 969
Leila Henderson
P: 0414 69 70 71
M: 08 7129 6411


A new digital marketing partnership brings together Tony Faure, the former CEO of NineMSN, and Philip Alexander, former Regional Corporate Development Director, Yahoo! South Asia.


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