Friday, May 4th, 2012
One crowd funding site in the US is on track to funnel more money to the arts in the year than the National Endowment of the Arts (that's the national body responsible for the Arts sector in the US). In effect, funding for this sector has more than doubled since the birth of crowd funding, and the same is now possible here in Australia.

Creativity in the fields of film, fashion, music, and artistic endeavours has for too long been under funded by governments whose budgets seem unable to provide for the necessities, let alone for the ‘niceties’. Now, through the emergence of crowd funding, those with creative projects are able to take control of their destiny, and engage their social and broader networks to raise the necessary funding in a very timely and effective manner.

Crowd funding, for the uninitiated, is referred to in Wikipedia as "the collective cooperation, attention and trust by people who network and pool their money together, usually via the Internet, in order to support efforts initiated by other people or organizations." Basically it involves a project creator putting their project description up on a crowd funding site with a funding target and timeframe, and then promoting their site to family, friends, and followers to come along and pledge small amounts of money in support of the project.

"The 'Sweet Spot' for crowd funding is between $3,000 and $30,000, but larger amounts have been raised," claims Bryan Vadas, Marketing Director of iPledg, Australia's broadest based crowd funding platform. "One project in the US sought to raise $15,000 in 30 days, and ended up receiving pledges of over $900,000."

Crowd funding offers a low-risk option to project creators in their pursuit of funding to initiate or complete their projects. And because crowd funding does not represent an investment in the project, the exposure for project supporters is mitigated as they receive no financial gain from their gesture of support. Project supporters do so to support a project creator, because they feel passionate about the project or the cause being supported, or for some of the small enticements on offer in recognition of their pledge.

"Whilst crowd funding is ideal for creative projects, iPledg is also an ideal platform for those in commercial pursuits, or those with community and charitable projects to raise the funds they need," said Vadas. "We have been receiving a lot of interest and support from governments, universities, and industry groups, all of whom have an interest in securing funds for the projects of the people they represent."

Inventors and start up businesses are recognising crowd funding as a very relevant source of funding as monies raised in this way do not have to be repaid, and do not involve surrendering of equity in the idea or venture. Governments, as a result, are increasing their interest in crowd funding as they see it as a catalyst for innovation, business liquidity, and job creation at grass roots level.

iPledg is currently offering project creators a trial period whereby the usual $250 listing fee is waived, meaning that it costs nothing for a person with a project to list on iPledg. The only cost is a success fee, payable if the campaign is successful. The platform operates on an ‘all or nothing’ basis, meaning that if the funding target is not hit in the funding timeframe, the project creator gets nothing, but the project supporters also pay nothing. "Our platform is based on a 'pledge' model, meaning that no one parts with any money and no one gets any money unless the funding target is reached. It is purely a pledge until the end of the campaign."

To register a project, or to find out more, visit

Contact Profile


iPledg is a crowd funding platform on which those with creative, commercial, charitable, and community endeavours can engage their networks to raise funds for a range of initiatives.

Whilst largely unheard of in Australia, Crowd Funding is the world’s fastest growing form of e-commerce. Since our inception, we have been overwhelmed by the response from governments, universities, industry bodies, companies and individuals who all wish to engage and explore our platform to their benefit.
Bryan Vadas
P: 0414 635 003
M: 0414 635 003


Crowd funding, finance, capital, commercial, charity, creative, venture capital, seed capital, loan, invest, netowrk, money, social media, entrepreneur, inventor, dollar, philanthropy, startup



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