Thursday, May 10th, 2012
Australia’s largest independent market research company, Roy Morgan Research has partnered with peak retail industry body, the Australian Retailers Association (ARA), harnessing the two organisations’ complementary experience to provide a better view of the retailer-consumer relationship.
The ARA membership facilitates a valuable reflection of the retailer experience and Roy Morgan Research is the ‘gold-standard’ for consumer profiling in Australia. Working together to improve understanding of key industry dynamics and specific challenges, ARA members will also benefit via access to member rates for industry research.

Michele Levine, Roy Morgan Research CEO says:
“A key benefit of our joint venture is the unique combination of Retailer & Consumer perspectives, enhancing our understanding of the Australian retail landscape. ARA’s membership provides the diversity of Australian retailing environment that enables our robust data to be analysed by a wide range of different retail segments. At Roy Morgan Research we interview over 50,000 Australian households (and over 12,000 Australian businesses) per year, which is the largest consumer survey in the world.  This unique collaboration will help Australian retailers gain a deeper understanding of the dynamics of the market to help them compete and plan for greater success in the future.”

As an initial development the partnership will be launching ‘Retail Pulse’, a weekly monitor of retail performance and confidence direct from the retail coal face.

Over the next few months the Roy Morgan Research, Australian Retailers Association partnership will be working closely to develop initiatives and ensure this new partnership, meets the needs of all the different stakeholders in the marketplace.

Russell Zimmerman, Executive Director, Australian Retailers Association, added:
"The ARA is delighted to be partnering with Roy Morgan Research, which will combine retail sector know how with valuable consumer knowledge- which of course is the cornerstone of retail success. The partnership will give retailers and the wider industry unprecedented insight into consumer behaviour and up to date research, as well as enable up to the minute feedback from those who live and breathe retail on a daily basis.

“Together, the ARA and Roy Morgan Research have their finger well on the pulse when it comes to the retail sector, current challenges, consumer trends and retailer sentiment, and this will be reflected in the soon to be launched weekly 'Retail Pulse'," Zimmerman said

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Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332





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