Wednesday, May 2nd, 2012

McCrindle Research’s Future Forum Breakfast series, starting May 2012, will address the major demographic and social trends as Australia hits 23 million in July 2012. From the impacts of rapid population growth to emerging consumer groups and evolving household profiles, the Future Forum Breakfast Series will empower organisations and individuals to maximise their potential in tomorrow’s world.

These are just some of the key social and demographic trends that will be addressed:


In July Australia's population will hit 23 million, another big milestone following on from the world’s population hitting 7 billion last year. Just 46 years ago Australia and the world were half their current populations (11.5 million and 3.5 billion respectively), while Australia’s population growth rate of 1.4% currently exceeds the global growth of 1.1%. For Australia, this equates to one new Canberra per year or a new Darwin every 16 weeks. In light of this, The Future Forum will provide a snapshot of our current baby boom, skilled immigration and some common misconceptions around population growth.


Australia is ageing rapidly. By 2050, older people (aged 65-84) are expected to more than double and those aged over 85 will more than quadruple. In today’s workforce, there is a ratio of 5 workers per retiree and by 2050, this will have almost halved to just 2.7 workers per retiree. We are moving into a time where there will be fewer people working relative to the total population, to support through taxation, the increasing aged-care and health costs of an older population. The Future Forum will address how to attract, train and retain the emerging generations to ensure your organisation thrives amidst the challenges.


With an ageing population comes a variety of new consumer groups. No longer are retirees moving into traditional pensioner lifestyles, but rather we have seen the emergence of the ‘Downagers.’ This new consumer group is comprised from ?24% of Australians ?aged? over? 60 for whom age is just a number. They are the fastest growing segment of the 60+ demographic and value travel, lifestyle and social connection. They adapt easily to technology and as likely to be at home playing the Angry Birds app with their grandchildren as playing golf. The Future Forum will explain how to connect and communicate with this new consumer group, among others.


In 21st century Australia, the divide between the ‘haves’ and the ‘have nots’ is extreme. The average disposable household income of the top 20% of households is $88,608, which comprises 40% of all household income! Even after tax strategies to balance Australian earning, this is five times the average earnings of the bottom 20% ($16,328). Moreover, the average household net worth of the top 20% is the equivalent of four and a half houses (2.5 million), while the bottom 20% is the equivalent of a car ($30,000). The Future Forum will outline the implications of this inequality for Australian organisations operating in this landscape.


In 2012 the couple household with children continues to be the most common household across Australia. However, this is changing and by 2014 couples without children are expected to be the most numerous. Interestingly, the fastest growing demographic is the single person household. The Future Forum will consider the biggest impacts that this demographic shift will influence.


The Future Forum Breakfasts will be held in Sydney CBD on May, August and November 2012. Session 1 will be held on the 25th May 2012 on the topic “Australia at 23 Million: a social and demographic snapshot.” To attend the full series is $59 per event ($177) while to attend one event is $79.

For more information visit the webpage here:

Media tickets are available to this event. Please contact Francesca Dalton if you are interested.

Contact Profile

McCrindle Research's Future Forums

McCrindle Research’s acclaimed Future Forums have been running for over five years. These events have become established as a must attend for any business, organisation or individual looking to future-proof their structures, processes and programs, while also maximising the opportunities that will come. This is the first year that the conference has moved to a breakfast format, making it easier and more affordable than ever to attend.
P: 0411500090

Francesca Dalton

P: 02 8824 3422


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