Wednesday, May 2nd, 2012
After three years with the company developing digital strategies for major clients, Matt Ware has been promoted to the position of General Manager - Sydney for internet advertising agency e-channel search. The promotion recognises Mr Ware's achievements and contribution to e-channel's dramatic growth.

e-channel search CEO Frank Grasso said that Mr Ware would have a unique opportunity to play a leading role in the e-channel team as it continues to develop its market leading technology, the DynamicCreative™ software.

"Matt has over 15 years' experience working with some of the largest organisations in their fields, from software solutions to print, online classifieds and, over the last five years, search and emerging platforms including performance display and mobile," Mr Grasso said. "He will now be responsible for continuing to develop e-channel's market share."

Mr Ware has previously held the role of Group Sales Manager for Catch, the online directories arm of international Publishing House Reed Business Information. Mr Ware was also one of the first hires by News Digital Media when it launched TrueLocal where he was Key Account Manager at the forefront of the bid to move into the online directories space. For the four years prior to this he held a number of Sales Manager roles at Sensis from the Print and Online Directories arm, Yellow Pages, to their Classifieds Division, Trading Post, giving him a broad understanding of the challenges faced by a business transitioning from Print to Online.

Mr Ware has also held senior roles in the field of Enterprise Software, for Solution6, managing relationships with Tier 1 Accounting and Legal firms from '97-00 which was a time of great change in the industry.

"Over the past three years I have been lucky enough to be a part of the success that e-channel has experienced and I look forward to continuing this growth in my new role of General Manager," Mr Ware said.

CONTACT DETAILS: Nick Danenberg, Research and Strategy Development Manager, e-channel search; 08 8224 1700

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Nick Danenberg, Research and Strategy Development Manager

P: 08 8224 1700


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