Saturday, April 28th, 2012
At a gala dinner in Auckland on Thursday night, 24 winners of the 2011 Annual Roy Morgan Customer Satisfaction Awards were announced.
As well as the winners of the 2011 Annual Award, Monthly winners were announced for January, 2012.

Full details of all winners are available at

2011 Annual Award Winners:

Financial Institution of the Year SBS Bank
Major Bank of the Year Kiwibank
Travel & Tourism  
Domestic Airline of the Year Air New Zealand
International Airline of the Year Singapore Airlines
Hotel of the Year Novotel
Coffee Shop of the Year Muffin Break
Clothing Store of the Year Postie
Department Store of the Year Kirkcaldie & Stains
Furniture/ Electrical Store of the Year Harvey Norman
Hardware Store of the Year Bunnings
Liquor Store of the Year Liquorland
Music/ Book Store of the Year JB Hi-Fi
Pharmacy of the Year Unichem
Quick Service Restaurant of the Year Subway
Shoe Store of the Year Hannahs
Sports Store of the Year Hunting & Fishing
Supermarket of the Year Pak 'n Save
Home Phone Provider of the Year Vodafone
Internet Service Provider of the Year Paradise
Mobile Handset of the Year Apple iPhone
Mobile Service Provider of the Year 2 degrees
Electricity Provider of the Year Energy OnLine
Gas Provider of the Year Genesis Energy
Car Manufacturer of the Year Suzuki

The Customer Satisfaction Awards are based on Roy Morgan Single Source which surveys over 12,000 New Zealander’s annually.

Michele Levine, CEO, Roy Morgan Research, says:
“Customer Satisfaction is absolutely vital to every New Zealand business, particularly in the new age of social media, where any negative customer interaction can literally be broadcast to thousands people virtually instantly.

“Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers’ beliefs, attitudes & preferences and collecting data on New Zealanders for the last 10 years, including Customer Satisfaction.

“Our clients have recently helped us realise that our Customer Satisfaction data is far more robust and meaningful than most of the Awards that we see constantly promoted in the media.  Unlike all the others, ours are the result of a single question – the same question across numerous categories - which asks consumers to rate products and services they have used on a five-point scale.

“This will obviously produce different results to the considered opinions of a few people in a product testing laboratory or the readers of a particular magazine or the opinions of users who are asked to rate products in just one isolated category.

“The Roy Morgan Customer Satisfaction Awards are presented to those businesses in New Zealand who are leading their category in Customer Satisfaction and have earned formal recognition of their achievement.”

To visit the Roy Morgan Customer Satisfaction Awards website, click here. The website monitors the ongoing movements in Customer Satisfaction for many businesses across different industries.

Contact Profile

Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332


Customer Satisfaction Awards



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