Wednesday, April 25th, 2012
Sydney, NSW: Facilitate Digital Ltd (ASX: FAC), world leaders in measuring the effectiveness of digital advertising, today confirmed two key appointments for its new digital rich media offering. Ian Curd will assume the role of Global Lead – Rich Media Platforms and Shaun Fleysman will hold the role of Rich Media Integrations Manager for the newly established team.

The new digital rich media offering is based on the recently announced partnership with Admotion. Facilitate Digital will combine its flagship digital workflow and trading platform with Admotion’s rich media platform to create a new gold standard for integrated display, rich media, search and performance media adserving. This is the first time Admotion technologies have been available to agencies in the APAC region.

Curd has moved to this newly created role from his previous regional director position at EyeWonder APAC. During his employment with EyeWonder Curd was responsible for the interactive digital advertising requirements for technology vendors, digital agencies and publishers from Australasia to the wider Asia Pacific region. Previous roles at both Fairfax and News Ltd have led Curd to work with all major buying agencies across all key markets in Australia, and most recently focus on digital media.

His new role at Facilitate Digital will see him head the dedicated rich media team and oversee all aspects of its growth, both in Australia and all overseas markets. Curd is a member of the Interactive Advertising Bureau.

For Facilitate Digital’s CEO, Ian Lowe, his appointment should provide a level of certainty for the regional agency networks: “Courtesy of his extensive history in understanding the digital media buy and sell process, and detailed exposure to the Facilitate Digital way of doing business, Ian is very clear on what the industry needs and what we can deliver immediately. He has a fantastic track record of building business and for our clients that means being able to deliver on a real alternative for critical productivity gains.”

Contact Profile

Facilitate Digital Ltd (ASX: FAC)

Facilitate Digital Holdings Ltd is an independent provider of integrated digital advertising and direct marketing solutions to the international digital media industry. Its proven products and expertise in workflow and trading, display advertising, search marketing and lead generation drive effective digital campaigns. Established in 2001 and headquartered in Sydney, Australia, Facilitate Digital now operates across the Asia Pacific, United Kingdom, Europe and North American regions. Its dedicated team all with local market expertise deliver rapid and measurable results to upwards of 200 clients, including five of the six largest agency groups in multiple markets across the globe. It is the provider of Symphony Media, the industry’s most advanced digital workflow and trading platform for agencies. Multiple country deployment programs currently underway for major clients GroupM (WPP) and Mediabrands (Interpublic) will see Symphony deployed into over 30 countries over the next 2-3 years. Facilitate Digital’s campaign execution portfolio - FFA, Facilitate Search and Fusion – provides advanced cross-channel tracking, reporting and conversion attribution. Facilitate Digital is led by former media professionals who understand technology is the critical foundation upon which the media industry will innovate, transform, create value and ultimately prosper.

Cathryn van der Walt
phone: 0402 327 633
email: [email protected]

Tom Peacock
phone: 61 (0)2 9690 3987
email: [email protected]
Cathryn van der Walt
P: 0402 327 633


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