Tuesday, April 24th, 2012
Leading healthcare distributor Chalmers Dale has been awarded the Australian distribution rights for international traditional Chinese medicine (TCM) manufacturer Sun Ten.

The exclusive agreement covers Sun Ten’s Herbright range that is regarded as an industry leading TCM and includes natural remedies for menopause, heartburn, insomnia and arthritis.

Chalmers Dale CEO Dr Andrew Chew says the distribution is a major coup for the company as the Herbright range provides the same ingredients that have previously only been available through practitioners.

“Herbright is the only authentic TCM-based herbal supplement product line with efficacy proven by U.S. practitioners available to the public on the retail market,” Dr Chew says.

“The company behind the range, Sun Ten, are also Australia's most highly regarded supplier of practitioner herbal formulas, and were among the first herbal products to be registered by the TGA.

“We will now be able offer Australian consumers TCM remedies that are already considered to be one of the best in the U.S. and throughout Asia.”

Sun Ten was founded in 1946 in Taiwan by Dr. Hong-Yen Hsu, Ph.D.,who later established Sun Ten Laboratoriesin 1991in California.

It is now one of the largest and most respected manufacturers and distributors of TCMs in the world.

The Australian market for complementary medicine, including TCM, has an estimated value of $3.1 billion per annum and is expected to grow six per cent annually over the next five years, with international sales of herbal remedies alone estimated at $US83 billion per annum.

Chalmers Dale is a privately owned Australian company based in Sydney that supplies an extensive range of health and nutrition products nationally and to the world.

Dr Chew says the company has an intimate knowledge of the TCM market andis placed in a unique position to identify and respond to changing consumer buying habits as they emerge.

“The flexibility and the combination of our developmental expertise, coupled with the highest quality assurance, meeting the most stringent regulatory requirements of GMP and TGA, places us at the forefront of the global health and nutrition market,” Dr Chew says.

“We are consistently able to offer our customers innovative products to meet growing trends in the health food and nutrition markets.

“This includes recommending the best selling products for all market areas, including pharmaceutical, supermarket, veterinarian, health and nutrition, leisure, industrial and the ever-growing multi-level-marketing areas.”

Chalmers Dale intend to progressively add a number of other TCM formulations to the Herbright Range in the future to help with conditions including hypertension, Alzheimers, various allergies and diabetes.

For more information visit www.chalmersdale.com.au