Tuesday, April 24th, 2012
The retail sector experienced better trade over the Easter period than anticipated. This was the finding from a survey by Roy Morgan Research in conjunction with the Australian Retailers Association of retailers immediately after the Easter trading period, and comparing the results to a survey carried out prior to  Easter.
In the survey of retailers prior to the Easter break, only 29% expected to have good Easter trade and 71% expected poor trade. The Easter period has turned out to be better than anticipated with 37% indicating that trade was good (up 8% points on expectation).

Retailers’ Sales Expectation for Easter 2012 compared to what was Experienced 

Source: Roy Morgan Research and the Australian Retailers, Association Pre Easter Survey 4-5 April, 2012, Post Easter Survey 12-16 April, n=299.

Norman Morris, Industry Communication Director, Roy Morgan Research says,
“Retailers would be pleased that Easter sales were above their expectations as they struggle with reduced trade.

“It is worth noting that the retail sector in the Roy Morgan Research Business Confidence Survey for the March quarter on balance remains positive with a score of 106.4.”


Russell Zimmerman, Executive Director of the Australian Retailers Association says,

“Retailers will be happy to see trade exceeded their expectations. Adelaide was able to open stores during Easter for the first time under new relaxed trading regulations, with an estimated 80,000 people visiting the city’s Rundle Mall on Easter Monday.

“Despite the better than expected figures, retailers are still feeling the pinch of lower consumer confidence caused by stress on household budgets, as reflected by retailer sentiment post- Easter. The ARA is calling on the Reserve Bank to cut interest rates in May and Governments not to increase the strain on households with further taxes and charges this budget announcement.”

For comments or further detail, contact: Norman Morris, Communications Director, Roy Morgan Research

Email: [email protected]  Ph: +61 402 014 474

For interview opportunities with Russell Zimmerman, Executive Director, Australian Retailers Association, contact Andie McMaster (ARA Media & Communication Officer) Ph: +61 408 613 178.

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Roy Morgan Research

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