Wednesday, April 11th, 2012
Adding to a big year in business that saw director Anita Lincolne-Lomax named the 2011 AusMumpreneur of the Year, Babes in Arms can now include Australian Small Business Champion finalist in its accolades.

The specialist national distributor of baby carriers and slings and babywearing expert, Babes in Arms, is a finalist in two categories - Entrepreneurship and Specialised Small Business - in the awards, which are the largest small business awards program in Australia.

The Small Business Champion Entrepreneur category is the major award and Babes in Arms will be competing against 30 other finalists from around the country.

Babes in Arms is a wholesale product gateway for retailers and will join small business owners from around the country at the Small Business Champion Awards presentation night at The Westin Hotel in Sydney on 21 April.

Thrilled at the chance to be recognised again at a national level as a leading entrepreneur and industry expert, mother-of-four Anita said it was vital that the work of small businesses was recognised.

“Small businesses really do perform an important role in their local communities and also nationally. Babes in Arms employs local staff and our business is growing through strong customer service, developing active communities through social media and our annual babywearing celebration, The Australian and New Zealand Babywearing Week. We are also committed to connecting with our customers in person as often as possible through babywearing workshops and our product ambassadors attending retailer’s VIP nights,” Anita said.

“Being named a finalist in two categories in the Australian Small Business Champion Awards has added to a whirlwind year for Babes in Arms where I was named the 2011 AusMumpreneur of the Year by the Connect2Mums community and was listed by Shoestring Launch Magazine as a mumpreneur to watch in 2012.
“Our national team has worked very hard to build Babes in Arms to the point it is at right now, and we have big plans for the business in the future,” the babywearing advocate added.

In Australia’s pram-dominated culture, Babes in Arms has successfully raised awareness about the ancient wisdom and benefits of babywearing that promotes a peaceful start to life for new parents and their babies.

Babes in Arms sources the best baby slings and carriers from around the globe to build an select babywearing range that promotes a baby’s natural desire for closeness, but solves a parent’s need to be hands-free.

As an industry expert, Babes in Arms is both a national product gateway and an educational resource for parents, retailers and health professionals alike.

For more information on Babes in Arms check out the website at or call 1300 725 276.

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Babes in Arms

• Babes in Arms sources baby carriers and slings from around the world to assist in babywearing
• Babes in Arms is a national product gateway and educational resource for parents, retailers and health professionals
• Babes in Arms director Anita Lincolne-Lomax is the 2011 AusMumpreneur of the Year
• Babes in Arms runs the annual Australian and New Zealand Babywearing Week
Johanna Baker-Dowdell, Strawberry Communications
P: 0477 000 170


Anita Lincolne-Lomax, Babes in Arms, Small Business Champion Finalist, mumpreneur



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