Friday, April 6th, 2012
Roy Morgan Research in conjunction with the Australian Retailers Association (members nationwide) has conducted a survey of retail confidence for the coming Easter period. Results indicate that 71% of retailers surveyed expect poor Easter trade (29% expect good Easter trade). This is not surprising given a downward trend in consumer confidence, increased economic pressures and high fuel costs which are likely to result in a cautious approach by consumers over this period.
Roy Morgan Research in conjunction with the Australian Retailers Association will conduct a post Easter review to ascertain if consumers have behaved as retailers anticipate over the Easter break.

Retailers Sales Expectations for Easter 2012

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Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332


survey of retail confidence, Easter



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