Wednesday, April 4th, 2012
According to the Roy Morgan Air Travel Survey the percentage of business travellers who would consider using Virgin Australia for their next domestic business trip is at 54% for the twelve months to February 2012, up from 50% for the twelve months to October 2011.
Qantas still leads in terms of consideration for next business trip, at 72% for the twelve months to February 2012, but down from 75% in the twelve months to August 2011.

Domestic Airlines would consider using for next business trip

Source: Roy Morgan Single Source, July 2009 – February 2012, Total used domestic airline in last 12 months for business - average annual sample n=1,618. N.B. Respondents can nominate more than one airline they would consider for their next business trip by air.

Jane Ianniello, Roy Morgan Research International Director of Tourism, Travel & Leisure, says:
“Business travellers have responded favourably to the January 2012 launch of the Virgin Australia Business Class, with an increasing percentage considering using Virgin Australia for their next domestic business trip by air.  Virgin Australia has also picked up some disgruntled Qantas business customers after the grounding of all Qantas planes for days in late October 2011.
“The introduction of a successful business class into Virgin Australia may attract advertisers in their magazine Velocity, and on their airport terminal signage and planes.
“The challenge will be for both airlines to understand, and therefore satisfy, their customers better.”

The Air Travel Report gives an overview of domestic and international air travel by Australians as well as tracking both domestic and international airlines used for business and leisure travel as well as domestic and international airlines would consider for business travel.  The brands covered in this report are: Air New Zealand, AirAsia X, American Airlines, British Airways, Cathay Pacific, Emirates, Etihad, Garuda Indonesia, Jetstar, Malaysia Airlines, Pacific Blue, Qantas, Qantaslink, REX, Singapore Airlines, SkyWest, Thai Airways, Tiger Airways, United, V Australia, Virgin Atlantic, and Virgin Australia. Contact us to inquire about this report.

Detailed Roy Morgan Airline Business and Leisure Customer Profiles of Qantas, Virgin Australia and other airlines provide a broad understanding of the target audience, in terms of demographics, attitudes, activities and media usage in Australia.

The detailed Roy Morgan Airline Satisfaction Report includes both domestic and international airline satisfaction.

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Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332


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