Wednesday, August 22nd, 2012

The official 2012 Perth Fashion Festival Calendar was today unveiled, highlighting this year’s exciting events and new initiatives.

The 2012 Perth Fashion Festival, fronted by international model Nicole Pollard, features an eclectic mix of 36 fashion forward events, and lists four stand-alone designer runway shows, three WA Designer Capsule shows, and a model search as just some of its calendar highlights.

An impressive 160 designers will participate in this year’s Festival. Fashion Paramount, makes a return to the sophisticated Hackett Hall at the Western Australian Museum featuring stand-alone runway shows by the cream of WA’s fashion design talent including Morrison, Ae’lkemi, and an unconventional showcase by Flannel. Joining the Western Australian talent at Fashion Paramount this year will be four national designers, Shona Joy, Limedrop, House of Wilde and Kuwaii.


One Fell Swoop will launch the Festival at the much anticipated VIP Opening Night at the Perth Town Hall on Wednesday 19 September 2012. VIP guests will experience an archive of trans-seasonal garments, presenting light and movement through feminine tailoring, layering and draping, whilst enjoying sumptuous canapés and premium Australian wines.

The MYER Fashion Luncheon will display MYER’s premium Australian designers in a runway showcase containing the latest Spring Summer 2013 collections and racing trends from Aurelio Costarella, Arthur Gallan AG, ELLERY, Jayson Brunsdon, Morrison and many more.

Fashionably Loud is a new, not to be missed extravaganza blending fashion and music; styled by Zara Bryson. Designers including Ellery, Story by Tang, Kitty Grace, Belle Bijoux, plus many more will show off their hottest pieces of the season to the tunes of eight time WAMI award winners San Cisco at this free to the public event. Head to Brookfield Place at 5pm on Friday 21 September.

An Evening with Flannel will see their Spring Summer collection, Neronis, styled by former Vogue fashion editor Meg Gray, in the historic Hackett Hall, where guests will enjoy a three course dinner accompanied by French champagne and delicious cocktails in a 1920’s themed fashion showcase. The dinner will be held on Monday 24 September at 7pm.

This year’s closing event is another exceptional new initiative; Perth Fashion Festival is delighted to be working with Ready to Work, a charity that supports disadvantaged women. Held in the beautiful Government House Ballroom, on Tuesday 25 September, at 7pm, VIP Closing Night: Giving Back is the New Black will be a unique and intimate evening showcasing an exceptional line-up of WA Designers and their take on the classic black dress.

“PFF is now in its fourteenth year and still managing to deliver a highly unique program of events; breaking new ground with An Evening with Flannel, which will see PFF host guests at a three course dinner whilst experiencing a salon style presentation from Flannel. Giving Back is the New Black is also a fantastic new initiative we’ve introduced to support Ready to Work, and Restyle is bringing fashion to the masses, proving fashion can be fabulous at any price!” said Mariella Harvey-Hanrahan, Director, Perth Fashion Festival.

“This year we are breaking with tradition, taking on new formats and events to spice it up. After 14 years PFF is still fresh, exciting and innovative.”

Perth Fashion Festival is supported by the State Government through Eventscorp, the Department of Culture and the Arts and the City of Perth.

Further information on PFF 2012 program of events will be unveiled in coming weeks.

Follow us on Facebook at Perth Fashion Festival and on Twitter at perthfashfest

Perth Fashion Festival 19-25 September 2012.

Contact Profile

Perth Fashion Festival

Perth Fashion Festival is Western Australia's premium fashion event, hosting local, national and international designers and up-and-coming talents. The Festival’s mission is to celebrate, nurture and promote all aspects of Western Australian fashion and style.

Media Contacts

Sarah Roe
phone: 08 9388 0944
mobile: 0409 735 305
email: [email protected]

Samantha Desport
phone: 08 9388 0944
mobile: 0409 859 384
email: [email protected]

Sarah Roe
P: (08) 9388 0944
M: 0409 735 305


fashion, WA Designer Collections, Morrison, PFF, Perth Fashion Festival, One Fell Swoop, Winter 2012 collection



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