Tuesday, April 3rd, 2012
Following on from their Roy Morgan Customer Satisfaction Award for 2011, Aldi has remained on top of the Supermarket category for February. With 95% Customer Satisfaction, Aldi lead Foodland, Coles, IGA and Woolworths/Safeway.
No satisfaction score of any Supermarket increased from the previous month, including category winner Aldi. Foodland, although down a little on their January score, retained second position and were followed by Coles, IGA and Woolworths. Further details.

Top 5 Supermarkets

Purchase the latest detailed Roy Morgan Supermarket Profiles & Reports

The latest detailed Roy Morgan Supermarket Satisfaction Report, presented in five year rolling trends, breaks customer satisfaction into supermarket departments, comparing the satisfaction of bread, delicatessen, fresh fruit, fresh vegetable, meat, fresh seafood, dairy, packaged groceries and general merchandise.

The latest detailed Roy Morgan Supermarket Profiles or Reports include detailed information on the customers, as well as satisfied customers, of all major supermarkets including Aldi, Coles, Foodland, IGA, Franklins and Woolworths.

For the satisfaction scores of various supermarkets, plus other brands from a range of industries, visit the Roy Morgan Customer Satisfaction Awards website: www.customersatisfactionawards.com.

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Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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