Tuesday, April 3rd, 2012
Bendigo Bank, Westpac, Sunsuper and WFI all finished Number One in their respective categories for the Roy Morgan Customer Satisfaction ratings for February. Of these winners, Bendigo Bank scored the highest satisfaction rating with 87%.
Bendigo Bank’s high satisfaction score in the Business Bank category has placed a considerable gap between them and next placed ING Direct. It will be interesting to monitor the scores of other banks in coming months. Further details.

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Westpac won the Major Business Bank category with a Customer Satisfaction score of 70%. ANZ, Commonwealth Bank and NAB remain close placed. Further details.

With a Customer Satisfaction score of 64%, Sunsuper won the Business Superannuation Manager category ahead of Cbus, Colonial, HOSTPLUS and BT. Further details.

WFI placed first in the Business Insurer category for February with a Customer Satisfaction score of 79%. They placed ahead of Elders, RACV, AAMI and Suncorp. AAMI was the only insurer in the top five whose satisfaction score declined from the previous month. Further details.

Roy Morgan Customer Satisfaction Winners – February 2012

Business Bank Bendigo Bank
Major Business Bank Westpac
Business Superannuation Manager Sunsuper
Business Insurer WFI

 The latest detailed Roy Morgan’s Business Banking Customer Satisfaction Report is an independent and reliable measure of the satisfaction businesses have for the major financial institutions in Australia.

The latest detailed Roy Morgan Banking and Finance Profiles and Reports include data on banks, credit unions, shares, insurance, building societies, credit unions and many more.

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Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332
W: www.roymorgan.com


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