Saturday, March 24th, 2012
Facilitate Digital Ltd (ASX: FAC), world leaders in technology used to buy and measure digital media advertising, today announced a formal partnership with Admotion to create a new digital rich media offering. The Admotion rich media platform which can develop, deliver and report on digital rich media campaigns will be fully integrated into the Facilitate Digital solution suite and is available immediately.

Under the newly signed partnership, Facilitate Digital and AdMotion’s respective best of breed platforms have come together to create a new gold standard for integrated display, rich media, search and performance media adserving. This is the first time Admotion technologies have been available to agencies in the APAC region.

Ian Lowe, Executive Director and CEO of Facilitate Digital explained the introduction of the partnership will provide competitive advantage for any agency looking to benefit from world class technology in tandem with the region’s most comprehensive in-market support: “Admotion are a significant player on the global stage, we’re delighted to bring this partnership to the local agency community. Our announcement is timely in a market that is starved of competition. It is certainly a highly strategic and symbiotic partnership for Facilitate Digital and Admotion.”

Ian Lowe continued: “The response from the industry has been one of excitement and relief.

We are at the forefront of delivering critical productivity gains to the digital media industry and this new partnership is set to reinvigorate changes to business practices for sustained profitability for our customers.”

AdMotion CEO, Ivan Nijamkin said: “The partnership means our solutions will be backed by the full implementation and expert support services offered by Facilitate Digital. Ian and his team’s reputation both in APAC, and on the global stage, will ensure the partnership makes a strong impact across the region. Both organisations are extremely optimistic about our growth opportunity as a result”.

Under the partnership Facilitate Digital has also established a dedicated rich media management and support team.

“Dedicated rich media resources will ensure we can offer the market an outstanding customer experience from day one”, said Lowe. “We are fortunate to have secured some of the region’s most experienced rich media professionals to lead and grow this team, including Ian Curd – previously General Manager of EyeWonder APAC, and Shaun Fleysman – previously Senior Operations Manager for Mediamind.

Contact Profile

Facilitate Digital Ltd (ASX: FAC)

Facilitate Digital Holdings Ltd is an independent provider of integrated digital advertising and direct marketing solutions to the international digital media industry. Its proven products and expertise in workflow and trading, display advertising, search marketing and lead generation drive effective digital campaigns. Established in 2001 and headquartered in Sydney, Australia, Facilitate Digital now operates across the Asia Pacific, United Kingdom, Europe and North American regions. Its dedicated team all with local market expertise deliver rapid and measurable results to upwards of 200 clients, including five of the six largest agency groups in multiple markets across the globe. It is the provider of Symphony Media, the industry’s most advanced digital workflow and trading platform for agencies. Multiple country deployment programs currently underway for major clients GroupM (WPP) and Mediabrands (Interpublic) will see Symphony deployed into over 30 countries over the next 2-3 years. Facilitate Digital’s campaign execution portfolio - FFA, Facilitate Search and Fusion – provides advanced cross-channel tracking, reporting and conversion attribution. Facilitate Digital is led by former media professionals who understand technology is the critical foundation upon which the media industry will innovate, transform, create value and ultimately prosper.
Cathryn van der Walt
P: 0402 327 633


Facilitate Digital Ltd (ASX: FAC), world leaders in technology used to buy and measure digital media advertising, today announced a formal partnership with Admotion to create a new digital rich media offering.



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