Friday, March 16th, 2012

Signing 19 national brands, 10 loyalty and reward programs and offering the first digital gift card platform with email, mobile and Facebook delivery capabilities in Australia.

Leading digital gift card provider Giftango will launch their egift card platform to the Australian market this month. Founded in 2005, the US based company provides a unique e-commerce solution for retailers to digitalise their gift card programs.

In Australia, some of the first retailers to utilise the digital gift card platform will include iTunes, JB HI-FI, Village Cinemas, Village Roadshow Theme Parks, Rebel Sport and Flight Centre.

Michael Fletcher, Giftango‘s Chief Marketing Officer says the digitalisation of gift card programs in Australia will without doubt have a very positive effect for retailers, loyalty programs and end users.

“With over 70% of users preferring digital over plastic gift cards, the opportunity for retailers to grow their gift card sales and improve the customer experience through digital delivery is very significant”.

“Our core focus is to simplify the management and delivery of digital gift cards. And in doing so we open up new channels, reduce costs and drive revenue for our retail partners”, he said.

Fletcher also said the Giftango platform has been built with loyalty and reward programs in mind, with a focus on how to help companies more easily manage their programs.

“We have built a flexible solution that plugs into an existing platform, with one central administration area where clients can manage all digital gift cards from one location. All reporting, tracking and messaging for programs are specific to the programs themselves and built around the specific business needs of the loyalty or reward partner”.

“By developing a model which loyalty and reward partners can easily use we also open the door for our retailer partners to tap into these channels”, he said.

Giftango egift cards can be personalised with messages, videos, selection of card, design and value and can be sent via email, mobile or Facebook. Recipients will also have the ability to re-gift cards directly to family and friends, which will be particularly relevant for consumers who are redeeming points for egift cards within loyalty and reward programs.

Michael Fletcher (Giftango CMO), will be presenting a case study; Successfully implementing digital alongside plastic at the 2012 Retail Expo held at the Sydney Exhibition Centre, 21 March from 11:45 – 12:15pm.

For more information about Giftango visit .


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Giftango Australia

Founded in 2005, Giftango has pioneered virtual gift card delivery solutions for the digital age.

Giftango is the largest issuer of virtual cards with more national merchants and distribution channels than any other in the market.

Globally, Giftango has a team with varied experience and skills in stored value card technology that has developed substantial intellectual property and expertise in virtual card delivery.

On the forefront of payment technology, Giftango has 7 patents pending in mobile and virtual delivery of stored value cards.

Our core focus is to simplify the management and delivery of virtual gift cards.
Jennifer Sangster
P: 0403069165


giftango, digital gift cards, egift cards, egift card, loyalty programs, reward programs, retailer



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