Wednesday, March 14th, 2012
Female business leaders represent just 20% of news commentary in Australia according to a Media Research Group report, released today by the Women’s Leadership Institute Australia.

The report, which analysed 81 Australian metropolitan newspapers between 23 and 29 October 2011, shows females have a long way to go, to match the level of commentary attributed to male counterparts.

Founding Chair of the Women’s Leadership Institute Australia, Ms Carol Schwartz says the results were particularly stark in finance news.

“Looking at finance news alone, females represented just 10% of commentary made behalf of organisations,” said Schwartz.

The highest representation of female commentary was in not-for-profit or community newsstories (34%). While, in political news, females represented 25% of commentary made.

Ms Schwartz says the underrepresentation of female business leaders in the media needs to be addressed.

It’s a notion supported by more than 100 Australian senior female business leaders, who have thrown their support behind a new project to connect journalist to more female talent. is a new, free resource produced by the Women’s Leadership Institute Australia, that links journalists to Australian businesswomen willing to offer media comment.

“We recognise that journalists need reliable, credible sources who make themselves available for comment at short-notice. That’s why we’re making it easier for journalists to contact willing talent directly.

“The support from senior female business leaders has been tremendous and we’re pleased that so many are willing to share their opinions and expertise in the media,” says Ms Schwartz.

“We hope by raising the issue of gender bias in news commentary, we can make a difference and see more credible female thought-leadership in the news”.

The top 10 females in the news during the Media Research Group report period were:
Julia Gillard
Anna Bligh
Nicola Roxon
Gina Rinehart
Lara Giddings
Nadine Flood
Sarah Hanson-Young
Helen Zorbas
Tanya Plibersek
Heather Ridout

For a copy of the report and interview requests for Carol Schwartz please contact Jen Sharpe ph 0407 808 562 or Anna Anderson ph 0401 264 949 at Think HQ.

Contact Profile

Women's Leadership Institute Australia

The Women's Leadership Institute Australia aims to address the imbalance of women in leadership positions in Australia. Its newest initiative, aims to increase female representation in news media. is a free resource for journalists containing a directory of Australian businesswomen willing to offer media comment.

There are no fees or registration requirements to use the site. Journalists can use the site to access contact details or submit interview requests online, with the benefit of receiving a response and/or comment within three hours. More than 100 female leaders across business, finance, not-for-profit and government sectors are listed.
Jen Sharpe
P: 0407 808 562


women in media, business, finance, gender



More Formats

View QR Code