Tuesday, March 13th, 2012
Top That! Publishing beat stiff competition to win the Frankfurt Book Fair Digital Marketing Award at the 2012 IPG Awards.

Top That! Publishing won this competitive category for a major digital campaign around its Froobles brand. Judges especially admired its app, ebook partnership with Kobo and courting of influential ‘Yummy Mummy’ bloggers, and said the company had made itself alive to the world of digital possibilities. ‘Top That! plugged into just the right networks to get the word out about its books and covered the digital platforms comprehensively.’

Also shortlisted for The Frankfurt Book Fair Digital Marketing Award were Constable & Robinson and Nosy Crow.

Dan Graham, Top That! Publishing Editorial Director said: 'The digital marketing campaign to promote our printed The Froobles books and the wider brand has been a real team effort and it is great to receive recognition from respected peers within the book industry. We are delighted to receive the award and by the ROi success of The Froobles digital marketing campaign both in the UK and overseas.'

Top That! will increase The Froobles brand product portfolio with twelve new activity and books-plus titles and new apps later this year. The new products will be unveiled at the Bologna Children's Book Fair later this month.

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Top That! Publishing

Top That! Publishing Plc is an award-winning, independent book publisher located beside the river Deben in Woodbridge, Suffolk, UK. Founded in September 1999, this innovative company has published over 2000 titles in the UK and around the world.

Top That! books cater for pre-school children to adults and are designed to promote child development, enrich relationships, and foster creativity and imagination.
Dan Graham
P: +44 (0)1394 386651
W: froobles.com/


IPG Awards, The Froobles, Digital Marketing



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