Wednesday, March 7th, 2012
LEGO Friends City Park Cafe has been announced as the Toy of the Year at the Australian Toy Association (ATA) Industry Awards. The ceremony held at Melbourne’s Crown Casino showcased the newest and most innovative toys to hit the Australian market in 2012.

The Industry Awards concluded the first day of the Australian Toy, Hobby and Nursery Fair which runs from 6 to 9 March at the Melbourne Convention and Exhibition Centre. The 2012 Fair will see over 200 exhibitors showcase approximately 1 million toys to over 6,000 buyers from Australian toy, hobby and nursery retailers.

Having secured the coveted Toy of the Year Award, LEGO anticipates strong sales for the Friends City Park Cafe in an Australian toy market that is worth over $2.6 billion to the Australian economy. This follows soaring global sales in Europe, with a reported increase of 17 per cent off the back of the product’s introduction in overseas markets.

Australian Toy Association General Manager Paul Hodgson hosted the ATA Industry Awards and was thoroughly impressed by this year’s robust field of entries.

“The fact that we received such strong submissions for the Awards speaks wonders for the innovative spirit of international and domestic toy makers and for the future of the Australian toy industry.

“The toy market in Australia is a multi-billion dollar industry and its growth is in part due to companies such as LEGO which continually bring new and exciting products to the market,” said Mr Hodgson.

Other Award recipients included: Doggie Doo from Moose as Game of the Year; Rory's Story Cubes from Ventura Games as Educational Toy of the Year; and Little Tikes Pillow Racers from HeadStart International as Outdoor Product of the Year.

The full list of ATA Industry Awards winners is outlined below:

Toy of the Year
LEGO Friends City Park Cafe - LEGO Australia Pty Ltd:

Educational Toy of the Year
Rory's Story Cubes - Ventura Games

Nursery Toy of the Year
San Diego Bebe Eco-Feeding Pillow - Evoke Brands

Girls Toy of the Year
LEGO Friends City Park Cafe - LEGO Australia Pty Ltd

Boys Toy of the Year
Monsuno Twin Pack - Hunter Products

Game of the Year
Doggie Doo - Moose Enterprise Pty Ltd

Pre-School Toy of the Year
VTech - Toot-Toot Drivers Garage - Modern Brands

Outdoor Toy of the Year
Little Tikes Pillow Racers - HeadStart International

Craft and Activity Toy of the Year
Geleez Glow Scene Studio - Moose Enterprise Pty Ltd

Boys Licensed Toy of the Year
LEGO Star Wars Jabba's Palace - LEGO Australia Pty Ltd

Pre-School Licensed Toy of the Year
Thomas the Tank Engine Bed - HeadStart International

Girls Licensed Toy of the Year
Talking Tom and Ben Animated Plush - Moose Enterprise Pty Ltd

Licensed Toy of the Year
LEGO Star Wars Jabba's Palace - LEGO Australia Pty Ltd

Hobby Toy of the Year
Power Up Electric Paper Airplane Conversion Kit - Divisible by Zero Pty Ltd

Australian Development Award
Micro Chargers Hyper Time Track - Moose Enterprise Pty Ltd

For further information on the 2012 Australian Toy Hobby and Nursery Fair please visit

Contact Profile

Renee Makowiecki

P: 03 8643 1634
M: 0410 543 809


Australian Toy Association, Australian Toy Fair, Australian Toy, Hobby and Nursery Fair, Lego, Toy of the Year



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