Thursday, February 23rd, 2012
THURSDAY 23rd FEBRUARY 2012: Australia’s Surf Retailers Federation today announced the launch of the inaugural Australian Surf Industry Awards Gala Presentation night to be held at Sydney’s Novotel Manly Pacific.

The evening will feature Awards presentations for categories covering products, brands and retail. Feature awards are set to be Boardshort of the Year, Mens Brand of the Year, Ladies Brand of the Year and Core Boardstore of the Year.


Boardshort of the Year
Wetsuit of the Year
Surfboard of the Year
Surfing Product of the Year
Sunglass style of the Year
Award for Product Innovation

Mens Marketing Campaign of the Year
Ladies Marketing Campaign of the Year

Online Channel Brand of the Year

Sales Office of the Year
Sales Representative of the Year

Womens Brand of the Year
Mens Brand of the Year

Shop fit out of the Year

NSW Retailer of the Year
VIC / Tas Retailer of the Year
SA/NT Retailer of the Year
QLD Retailer of the Year
WA Retailer of the Year

Core Boardstore of the Year

Online Channel Retailer of the Year

Bragging rights will also be settled with a Tag Team surfing event featuring “Brands United” vs “Retail All Stars” to be run before the Awards evening.

Also announced was the hosting of the Australian Surf Industry’s first “Mini Summit”. The Mini Summit is set to build on the success of last October’s inaugural Surf Industry Summit where over 100 retailers and industry executives gathered. The Mini Summit is set to be an interactive afternoon featuring a keynote presentation from respected retail commentator Jon Bird plus leading retailers and industry executives participating in a panel discussion.

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Surf Retailers Federation

The Surf Retailers Federation Inc (SRF) is a non profit organization, founded by, and run by Surf Retailers. The association serves as the preeminent voice for surf retailers on a grassroots level with manufacturers, suppliers, and other associations.

The Surf Retailers Federation works to improve the overall vibrancy and business opportunities for the surf industry and its members. Central to this are its two annual flagship events;
- the SRF Industry Awards / Mini Summit and
- the Surf Industry Summit
Anthony Wilson
P: 0265844877


Surf Industry, awards, retail, tag team, boardshort,



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